Strategic Innovation Director, Casaj

2 weeks ago

Singapore BD Full time

**Job Description Summary**:
**We are the makers of possible**

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

**Why Join Us?**

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

**Become a maker of possible with us**

**Summary**
- High visibility, high profile position with big impact on BD Greater Asia business growth. Liaison between GA Region and WW BUs for Innovation ideas pipeline and NPD portfolio.
- Spearheads innovation strategy and implementation for BD CASAJ (Central Asia South Asia and Japan) Region to drive high growth and high GP for the region.
- Leads cross-functional effort to explore, identify and evaluate innovation opportunities for new products, focusing on key markets such as Japan, Australia/New Zealand, and India.
- Establishes innovation process/structure/governance for CASAJ to support its growth acceleration strategy.
- Connects ideas/opportunities in CASAJ with other markets, e.g. China, US and EU for needle mover projects with large value and high impact.
- Develops innovation ideas pipeline for Interventional, Medical and Life Sciences in alignment with both Worldwide and Regional business strategy with laser focus on high growth space.
- Establishes innovation eco-system with academia, healthcare providers, KOLs, incubators, startups, government agencies, suppliers, etc. in CASAJ for open innovation, co-creation and end-to-end solutions.

**Key Responsibilities**
- Leads cross-functional effort to deeply understand clinical practice, care setting, market potential in specific disease and therapeutic areas in target countries.
- Responsible for exploring, identifying and evaluating product innovation opportunities and ideas using BioDesign methodology and process.
- Drives cross-functional evaluation of growth opportunities by identifying/validating the underlying clinical needs/pain points, evaluating market size and optimal segmentation, assessing customer willingness-to-pay and adoption, analyzing competition landscape, and identifying the likely regulatory pathway.
- Responsible for assessment and prioritization of opportunities, and development of integrated business case to seek approval from regional and global leadership for NPD project initiation.
- Builds a strong innovation idea pipeline for new product development in alignment with both Regional and WW Business Units through collaboration with relevant functions, e.g. Marketing, R&D, Medical Affairs.
- Actively engages in identifying, nurturing and support of new opportunities, funding sources, and other partnering/acquisition efforts. Employs a customer-centric mindset. Demonstrates visible interaction with external partners, stakeholders, customers and key opinion leaders on behalf of the company.
- Works with GA representatives to WW Business PDTs/ICs to ensure GA Innovation/R&D strategies, investment decisions and budgetary needs are strongly aligned. Facilitates collaborative engagement across internal regional-functional-business unit boundaries.
- Actively participates on BD Innovation Community of Practice, representing GA.

**Educational Qualifications & Previous Experience**
- Minimum Advanced Degree in Science or Engineering
- MBA or clinical experience would be a bonus
- More than 10 years of experience in a role of Strategic Innovation/Strategic Planning/Strategic Marketing/Business Development/Product Marketing/Cross-functional Product Development in the healthcare industry
- Familiar with Stanford BioDesign, hand-on experience using BioDesign process a plus
- Experience in innovation or creative product development processes
- Demonstrated ability to lead complex cross-function initiatives
- Demonstrated understanding of the medical environment and customers
- Demonstrated ability to develop deep, rigorous, analytical analysis that drives growth opportunity identification, strategy development or technology/product decision making
- Demonstrated ability to independently identify, prioritize and successfully advoc

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