Integrated Media Planner

**Company Description**
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
**Job Description** Expectations of an Integrated Media Planner**:
**1. Planning**
- Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
- Liaise with media owners for proposals
- Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

**2. Buying**
- Negotiation with media owners for better rates and value adds
- Booking of ads and setup of digital ads
- both managed service and self-service
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
- Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
- Competitive monitoring for offline media (ADEX) and digital media tracking

**Qualifications**
- At least 1 to 2 years’ of media experience across both traditional and digital media
- Knowledge of platforms like Global Web Index, Campaign Manager, Google Ads
- Knowledge in Search and Social channels
- Experience working with Travel & Hospitality clients is a plus
- Meticulous, able to organise and prioritise tasks and work under tight timelines
- Resilient to change and willing to keen to learn new skills
- Strong communication skills, both written and verbal, with internal and external parties
- Good with numbers
- Regional reporting

Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.