Website & Digital Marketing Executive (Apac)

We are looking for a detail-oriented and proactive **Regional Website & Digital Marketing Executive (APAC)**to manage and optimize the company’s regional website while supporting digital marketing efforts.

**Work Hours: Mon-Fri, 9am-6pm**

**Office Location: 158 Cecil Street**

**Responsibilities**:

- **Website Management & Optimization (Primary Focus)**
- Oversee **daily website updates**, including product pages, landing pages, banners, and promotional content.
- Work with global/local teams to ensure content is aligned with brand guidelines and market needs.
- Ensure **website performance, speed, and mobile responsiveness**are optimized.
- Coordinate with **developers, designers, and IT teams**to implement UX/UI improvements and troubleshoot technical issues.
- Optimize website structure and navigation for a **seamless user journey and conversion efficiency**.
- Ensure **SEO best practices**are implemented, including metadata optimization and internal linking.
- Conduct **A/B testing and conversion rate optimization (CRO)**to enhance user engagement and sales.

**2. Website Migration & Project Support**
- **Support the Website Migration Team Lead**to ensure a smooth transition during website upgrades or platform changes.
- Assist in content migration, quality assurance checks, and post-launch troubleshooting.
- Collaborate with internal and external stakeholders to **maintain website integrity and minimize downtime**during migration.

**3. Website Analytics & Performance Tracking**
- Monitor and analyze website traffic, bounce rates, conversion rates, and other key metrics using **Google Analytics, Adobe Analytics, and other tracking tools**.
- Generate reports with insights and recommendations for continuous improvement.
- Work with the digital marketing team to ensure **tracking pixels, tags, and analytics tools**are properly integrated and functioning.

**4. Digital Marketing Support**
- Assist in executing **paid media campaigns (Google Ads, Meta Ads, programmatic ads)**to drive website traffic and conversions.
- Support the **SEO strategy**by working on keyword optimization, content updates, and backlinking initiatives.

**5. Cross-functional & Agency Coordination**
- Liaise with **regional and local marketing teams**to ensure website updates align with business priorities.
- Work closely with external **agencies, developers, and IT teams**to manage website enhancements and bug fixes.
- Ensure all website and digital initiatives are aligned with the overall **regional marketing strategy**.

**Experience & Background Required**:

- 2-3 years of experience in website management, digital marketing, or e-commerce. **Fresh graduates with relevant internship experiences are welcome to apply; training will be provided.**:

- Hands-on experience with **CMS platforms (WordPress, Shopify, Adobe Experience Manager, etc.)**.
- Knowledge of **Google Analytics, Google Tag Manager, and SEO best practices**.
- Basic understanding of **HTML/CSS**is a plus.
- Strong analytical mindset with the ability to interpret website data and recommend improvements.
- Ability to work in a **regional/multi-market environment**and manage multiple priorities.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

**Degree and Language**:

- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Proficient in English. Chinese proficiency for effective communication with Chinese-speaking counterparts.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing certifications.