Senior Manager, Group Brand

About FWD Group

FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world. Established in 2013, FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

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KEY ACCOUNTABILITIES

Group Office Brand & Marketing Lead- Be a brand custodian for the FWD Group brand, sub-brands, brand assets and products by supporting the implementation of the brand policies and guidelines via the brand design centre.- Safeguard, deliver, advocate, and champion the FWD brand image, perception, promise, and brand experience in new territories and acquisitions (e.g. rebranding)-
- Maintain and manage content of the FWD Brand Hub, which includes but not limited to managing access rights, training users, driving usage by stakeholders and refreshing brand creative assets.- Support Group cross functional teams in their brand requirements/needs- Project management of brand and marketing communication initiatives (e.g. internal conference and events) and ensuring cost and process efficiency, and timely roll-out.- Develop and implement Group’s brand and marketing communication plan and initiatives to support the delivery of the Group Brand & Marketing business plan- Manage and implement Group’s brand sponsorships and partnerships and integrations.- Work closely with the interagency network, which includes but not limiting to creative agencies, media agencies, digital and social agencies, marketing agencies and PR agencies, to ensure that agreed agency scope of work and on brand deliverables are achieved.- Timely management of the finance and budget process to ensure the team’s marketing budget and spend are within the allocated budget and forecast.

Go-To-Market Brand & Marketing Lead- Oversee the country’s brand and marketing initiatives to ensure that they are implemented in accordance with local consumer insights, data, and Group Brand & Marketing’s strategic direction, brand policy and guidelines.- Coordinate with the country Marketing functions to help drive, support, and implement the Group initiatives.- Plan and manage Group Brand & Marketing events, meetings and conferences with the local CMOs/brand and marketing teams.

QUALIFICATIONS / EXPERIENCE- Min 10 years relevant marketing, brand and/or creative experience- Experience in stakeholder and partnership management with internal and external parties- Project Management experience with the ability to manage multiple projects and ad-hoc requests- Experience in managing a brand and driving brand compliance, adoption and creative developments- Experience in managing integrated (ATL, BTL, digital, social, etc) brand and marketing communication initiatives, go-to-market plans implementation and brand compliance.- Experience in end-to-end campaign review from brand compliance, locally relevant creative messaging, media effectiveness and optimisation against performance analytics and KPI.- Brand and Communications discipline- Sponsorship management experience

KNOWLEDGE & TECHNICAL SKILLS- Strong writing and creative-thinking abilities; able to combine creative thinking with a robust disciplined methodical approach- Excellent interpersonal and organisational skills- Flexible attitude with the ability to manage multiple projects and priorities in a high-volume, fast-paced work environment- Ability to work autonomously as well as within a team setting- Good understanding of Asian culture- Familiarity and comfort with brand protection, intellectual property concepts- Ability to work with a disruptive challenger brand changing the rules within a category- Fluent spoken and written English- Highly organized and meticulous individual- Understanding of cross-cultures and markets- Agile and highly adaptable to different environments and situations