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Pr & Marketing Executive

3 weeks ago

Singapore THIRTY SIX BREWLAB PTE. LTD. Full time

**Summary of Responsibilities**:
The main responsibilities and tasks of this position are as listed below, but not limited to these:
**Public Relations (PR) and Media Relations**
- Create PR materials, such as press releases, media kits, and pitches to distribute to the media
- Lead PR efforts to enhance the company's public image and reputation
- Develop and implement PR campaigns, including press releases, media pitches, and crisis communication plans
- Build and maintain strong relationships with key media contacts and publisher to secure press coverage
- Arrange interviews, press conferences, and media appearances for the company
- Monitor news coverage and mentions of the company, and proactively address any negative or damaging information
- Manage marketing inventory for communication materials (social media, print, merchandising etc.)

**Marketing**
- Content creation and copywriting for online and offline marketing
- Produce social media content to drive reach, engagement & lead generation
- Plan and execute engaging social media initiatives to grow followers, increase engagement, and raise awareness about what we do
- Create and curate engaging content, including text, images, and videos, IG/FB stories and reels, that resonate with the target audience, drive engagement and increase traffic.
- Ensure our website are regularly updated
- Develop marketing plan, communication and advertising strategies to achieve targets set by the Management
- Explore and manage new channels to increase reach and target our audiences more effectively
- Brainstorm ideas, plan & implement tactical promotions: Partnership promotions, all related F&B promotions
- Plan & facilitate in-house event / promotions
- Support the development of presentation material packages for internal and external communications
- Conceptualize and execution of events, including handling logistics
- Measure and report performance and effectiveness of marketing campaigns and communications channels, and assess against goals (ROI and KPIs). Recommend action plans to drive continuous improvements in future campaigns
- Any ad hoc projects as assigned

**Requirements**:

- Good command of English (Verbal and Written), and interpersonal skills
- Strong analytical skills and proven ability of data-driven decision-making
- Independent, self-motivated, results-driven and ability to multi-task
- Strong analytical skills, with the ability to analyse social media metrics and make data-driven decisions.
- Knowledge of social media platforms, including Facebook, Instagram, LinkedIn, Tik Tok and other relevant platforms, and their best practices.
- Experience in managing social media advertising campaigns, including budgeting, targeting, and optimisation.