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Marketing & PR Manager

2 weeks ago

Singapore KIMBERLYN STUDIO Full time

We are seeking a talented and experienced Marketing & PR Manager to join our team. As a Marketing & PR Manager, you will be responsible for developing and implementing strategic marketing and PR initiatives to enhance brand visibility, drive customer engagement, and achieve business objectives. This is an exciting opportunity for individuals with a strong background in marketing and public relations, a creative mindset, and excellent communication skills.

**Responsibilities**:

- Marketing Strategy and Planning:

- Develop and execute comprehensive marketing strategies to increase brand awareness, generate leads, and drive customer acquisition.
- Conduct market research and analyze industry trends to identify target audiences, market opportunities, and competitive positioning.
- Collaborate with cross-functional teams to define marketing goals, objectives, and KPIs.
- Plan and manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
- Digital Marketing and Social Media:

- Manage and optimize social media platforms to engage audiences, build brand loyalty, and drive traffic to digital assets.
- Monitor and analyze digital marketing metrics and provide insights to optimize campaign performance and ROI.
- Stay updated on emerging digital marketing trends and platforms to identify innovative strategies for customer engagement.

**Requirements**:

- Proven experience in marketing and PR roles, preferably in a managerial capacity.
- Strong understanding of marketing principles, digital marketing channels, and PR strategies.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and press materials.
- Demonstrated success in developing and executing integrated marketing campaigns.
- Proficiency in digital marketing tools and platforms, including SEO, SEM, social media management, and analytics.
- Experience in event management and sponsorships is a plus.
- Creative thinking and problem-solving skills.
- Strong leadership and team management abilities.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.