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Global Brand Manager

2 weeks ago

Singapore Unilever Full time

JOB TITLE: Global Brand Manager - Dove (Hair)

JOB LOCATION: Singapore

RELOCATION TERMS: Local terms

ABOUT THE JOB

Hair Care is the biggest category in Unilever Beauty & Wellbeing business group with a portfolio of outstanding brands such as TRESemmé, Sunsilk, Dove and Clear. Driven by our purpose to make beautiful hair a force for good, we pride ourselves on pioneering and bringing the “outside in” to transform the ways of thinking and inspire our people, taking the best from within & outside the business to drive growth. The category’s importance and performance mean it receives high exposure and offers talented people the opportunity to shine while helping to influence how the business develops over the coming years.

Dove Hair is a big business globally with 1B+ Euro turnover and with the ambition to double the business.

The role of the Dove Hair Global Brand Manager (SEA) is to lead the growth strategy of the brand in Vietnam and Indonesia by setting sharp priorities, building insight driven innovations, and developing purpose led communication that drives saliency and is proven to deliver on the key jobs to be done.

This is a high potential role, with exciting and high visibility projects to foster creativity, leadership, stakeholder management and business acumen. The role is based in Singapore, reporting to the Global Brand Director based in Singapore.

KEY RESPONSIBILITIES

Lead Dove Innovation and Engagement for Indonesia:

- Leading the Dove Hair growth strategy in key markets and platforms to drive growth and strengthen equity to double the brand.
- Leading innovation projects working with: Technical Project Leader to deliver superior product technology, Consumer Market Insight to leverage strong consumer insights, Supply Chain to hold the overall project network, Finance to build and track business cases, packaging and creatives to create innovative packs, Claims and Legal to develop superior claims and proposition. This will require leading teams remotely and closely monitoring overall project to deliver on time and in full.
- Develop locally relevant purpose led communication to drive saliency and product superiority working with creative agencies and with local marketing teams to craft and build powerful communications from brief to execution.
- As part of the global Dove Hair team the brand leader for Indonesia is expected to leverage learnings, best practices and projects from other markets and regions to ensure we develop world class innovation and communication.

KEY REQUIREMENTS:
ESSENTIAL
- At least 7 years of Marketing experience
- 2+ years as brand manager
- Experience working with Indonesia.
- Experience in renovation, innovation projects and 6P analysis and tracking
- Proven record of communication crafting (TV advertising, Digital content, Influencer, eCommerce content etc)
- Eye for beauty, attention to detail, creativity and a knack for judging product design, advertising and content.
- Strong strategic clarity and Business acumen to drive growth in the region.
- Clear demonstration of bias for action, high accountability, external orientation, team leadership, influencing others
- Strong project management skills to deliver projects OTIF
- Strong communication and inter-personal skills with a strong track record in collaborating with country business teams and in leading cross-functional project teams
- Self-driven with strong resilience in a fast evolving working environment.
- Proven record of mix development experience specifically in developing launches, consumer, and shopper relevant innovations and/or relaunches and communications including digital
- Showing empathy and curiosity to consumers

DESIRABLE
- Experience in beauty brands or in hair care category preferred
- Resilience when under pressure and with a strong ability to keep focus
- Experience in local and/or regional marketing
- Works well in uncertainty and ability to work independently

TO APPLY