Senior Online Marketing Specialist

2 weeks ago

Singapore Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Understand the full-funnel solutions from Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding, and lead generation
- Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
- Perform robust analysis on online marketing performance and build models to support business growth across markets
- Collaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market’s different needs and cultures by deep diving into the marketing campaigns
- Keep track of online campaigns’ efficiency and actively provide ideas and solutions for continuous improvement
- Collaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams, to plan budgets, pacing, and upcoming campaigns and tests
- Handle ad hoc requests and discussion topics that may be initiated by local marketing teams and local country leads

**Requirements**:

- Bachelor's degree in Business Administration, Business Analytics, or other quantitative majors
- Strong analytical skills with high proficiency in Excel
- At least 3 years of hands-on experience with major online marketing channels
- Ability to communicate and articulate insights in a clear and succinct manner
- Ability to collaborate with stakeholders from across levels, including senior leaders
- Ability to analyse data and derive insights that drive key business decisions
- Ability to thrive in a dynamic and collaborative environment and manage multiple projects
- Working knowledge of paid media analytics, tracking, and reporting platforms
- SQL and/or Python, and experience building dashboards is a plus

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