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Strategy & Planning Specialist - Online Marketing (SeaMoney), Regional Brand & Growth Marketing

2 weeks ago

Singapore Shopee Full time $90,000 - $120,000 per year
Strategy & Planning Specialist - Online Marketing (SeaMoney), Regional Brand & Growth Marketing

Join to apply for the Strategy & Planning Specialist - Online Marketing (SeaMoney), Regional Brand & Growth Marketing role at Shopee

About The Team

We are looking for a passionate and data-driven digital marketer to develop and execute SeaMoney's full funnel online marketing strategy across key product lines, including ShopeeLoan, ShopeePay, ShopeePayLater, and SeaBank. This role offers an exciting opportunity to drive regional growth by planning and optimizing digital marketing initiatives, collaborating with cross-functional teams, and developing innovative strategies to maximize business impact. If you thrive in a dynamic environment, have a passion for performance marketing, and enjoy working at the intersection of strategy and execution, we'd love to hear from you.

Job Description
  1. Understand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding, and lead generation.
  2. Drive market-leading ROI and analyze the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations.
  3. Collaborate with local marketing teams to provide strategies from an online marketing perspective to achieve overall marketing objectives. Understand each market's different needs and cultures by deep-diving into the marketing campaigns.
  4. Monitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancements.
  5. Collaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams to plan budgets, pacing, and upcoming campaigns and tests.
  6. Act as the main point of contact between Account Managers and local marketing teams on resource coordination needed to deliver successful online marketing campaigns.
  7. Handle ad-hoc requests and discussion topics from local marketing teams and local country leads.
  8. Own the Online Marketing strategy and budget for the assigned market, working directly with local country leads, marketing leads, and Business Intelligence Leads.
Requirements
  1. Bachelor's degree in business administration, business analytics, or other quantitative majors.
  2. 1-3 years of hands-on experience with major online marketing channels.
  3. Financial industry experience is a bonus.
  4. Excellent communication skills to articulate clearly in both written and spoken English.
  5. Excellent stakeholder management skills, comfortable with interacting with senior management.
  6. Working knowledge of paid media analytics, tracking, and reporting platforms.
  7. Proven analytical skills with the ability to deliver data-driven results.
  8. Critical thinker and problem solver.
  9. Team player, self-driven, and eager to learn.
Additional Information
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Business Development and Marketing