Account Director, Linkedin Marketing Solutions
6 days ago
**Company Description**:
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
As an Account Director, you will be responsible for developing and delivering a sales strategy that will assist in hitting growth targets by growing our current customer base. You will do this by providing digital marketing strategy to our clients to help them reach their business and marketing objectives.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
**Responsibilities**:
- Consult, advise and guide customers on how they can most effectively utilise LinkedIn’s marketing solutions platform at scale
- Help clients optimise and consult on media strategy to drive long term ROI
- Develop a sound understanding of your client's business challenges, competitive environment and needs; understand client's success metrics and develop campaign strategies to execute on LinkedIn platform
- Build relevant sales narratives that encompass holistic aspects of digital marketing, content marketing, branding and lead generation that help clients achieve their marketing objectives
- Develop and execute solid sales plans, provide accurate forecasts, take ownership of managing pipeline, balance assigned book of leads with self-prospects to balance upside / downside risk
- Maintain productive relationships across business including holding regular meetings, aligning on account priorities and using common documentation to monitor progress
- Achieve operational excellence including CRM hygiene, customer engagement and systems proficiency
- Evangelise LinkedIn through attendance and speaking engagements at customer events
**Basic Qualifications**:
- 6+ years of experience in advertising, sales, marketing or media
- 3+ years B2B sales experience growing Tech & FinServ customers in SG and/or SEA market
**Preferred Qualifications**:
- Demonstrated ability to deliver results through close collaboration with C-level and senior customers, building multithreaded relationships across customer organisation
- Experience managing and prioritising large portfolio of customer advertising budgets and campaigns.
- Demonstrated ability to negotiate and win deals via consultative selling
- Data driven storyteller - leveraging data insights to engage and convince client action and investment
- Strong understanding / experience of SEA media agency landscape a plus
- CRM and Engagement Tools (SFDC, Salesloft, Gong) experience a plus
- B2B sales experience in SEA markets a plus
- Fluency in a SEA language is a plus
- Understanding of internet advertising technology and marketing automation.
**Suggested Skills**:
- Solution Selling
- Media Strategy
- Product Excellence
- Collaboration
- Stakeholder Management
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