Mindshare Account Director

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an integrated Account Director to join us.

As an integrated Account Director, you’ll have responsibility for running a portfolio of high-profile multinational brands, with services scope focused on communications, planning and media campaign implementation management.

There is frequent high-level client contact. In this role, you will manage & oversee all aspects of client’s advertising to meet client objectives and be the primary point of contact for clients and other internal specialised units for your assigned accounts.

This person will also oversee and give guidance to the current account team and work closely with the Partner, Client Leadership on developing the business. They will also be responsible for revenue management and inspiring greatness in the quality of the output of other team members.

Reporting of the role

This role reports to the Partner, Client Leadership.

3 best things about the job:

- Exponential growth opportunities for your career in and out of Singapore being part of the largest marketing services group in the world
- Working within a highly inclusive and dynamic environment of young achievers and best in class specialists within the agency network
- Being able to work on world class accounts that will give a wider opportunity to tap into global gold standards in new strategic planning and frameworks

Measures of success
- In three months, you would have:

- On boarded onto the key accounts with full induction/training into all of the other facets of the business such as trading, specialised services (internal and within GroupM).
- Start to interact/engage with the client to understand their needs and requirements
- You will have started to develop a great working relationship with internal teams and key client stake-holders
- Good time management and able to follow through on process and delivery timelines.

In six months, you would have:

- Established strong team and client relationship and receive great feedback from co-workers and key client contacts
- Be regarded as the account lead for the respective accounts and become a trusted advisor to the client by properly justifying recommendations, strong timeline management and delivering outcomes.
- Responsible for overall campaign strategy by providing strategic recommendation with strong insights and channel tactics.
- Proposing and implementing new planning approaches, ideas and product offering
- Be able to identify opportunities to cross sell/upsell other mindshare offerings that will meet the client’s campaign objectives eg SEO, Social etc

In twelve months, you would have:

- Building up team capability to develop more innovation media solutions, going beyond traditionally planned media and start to instill a yearning to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
- Ensured implementation of campaigns that help drive revenue growth
- Manage and motivate team to effectively deliver to client needs and company goals
- Deliver good campaigns with strong business results worthy of awards submission.

Responsibilities of the role:

- Develop and maintain strong relationship with clients and have a good understanding of our clients’ business
- Build client satisfaction by soliciting feedback and operating like a consultant
- Acts as a client visionary, by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities
- Responsible for overall campaign strategy, planning, implementation & post-campaign review for your set of brands
- Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
- Support contractual discussions with key media vendors and trading commitments for the client
- Keep a close ear to the ground on new opportunities to take to clients
- Help guide and advise the wider team on best practices, innovation and work processes
- Champion the growth and development of Agency services beyond media planning and buying
- Work with internal specialist resources and group resources
- Managing and developing your direct reports

What you will need:

- Minimum 7 years of client servicing experience in a reputed media agency environment
- Experienced in integrated planning, well versed in digital planning, strategy and trouble shooting
- Comfortable on high profile accounts that require resilience and high EQ - e.g luxury, technology and finance
- Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources
- Able to effectively communicate the benefit of marketing opportunities and sell concepts / solutions