Mindshare Data Analytics Manager

Overview of the Job

We are currently looking for a Data Analytics Manager, to join the Mindshare Regional team.

The Data Analytics Manager will be responsible for data-driven analytics solutions and working with respective account teams to drive performance in delivering marketing and campaign objectives.

This person will be focused on developing and delivering reporting, insights and analytics solutions across a key global account that we have won recently. The manager will also play a supportive role to the client lead across advanced analytics projects, whilst providing training & development for executive level team members.

They should have excellent communication skills, strong project management skills, stakeholder management experience and an eye for process iteration with a focus on delivering high levels of service for client success.

In addition, as a member of the regional team based in Singapore, you will be guiding market teams, through the delivery of training & enablement plans, coordinating regional technology project rollouts, and being an escalation point for market support.

Reporting of the role

This role reports to the Director

3 best things about the job:

- Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.
- Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems.
- The opportunity to learn and collaborate with a wide range of stakeholders across Mindshare and its business units in APAC.

Responsibilities of the role:

- Develop and execute Regional Data Integration Frameworks that combine multiple sources of data to provide a holistic understanding & reporting of what levers can to be used to drive marketing & digital execution.
- Work closely with Activation & AdOps teams on naming conventions, data organization and creating processes for the team to harmonize multi-platform data for quick access & analysis.
- Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, clean rooms), to be used for optimisation purposes.
- Deliver audience-based strategies (e.g. rules based segmentation) for media activation.
- Create custom data-driven attribution models for digital campaigns.
- Develop client advanced omni-channel measurement solutions such as cross-device, offline to online, cross channel etc
- Design & setup A/B tests for implementation with the respective buying teams.
- Contribute actional insights for post campaign analysis reports for clients.
- Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with respective leads as required.
- Provide training & support to executives in their responsibilities and developing new capabilities for their growth.
- Any other ad-hoc projects or tasks relevant to the position.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

Measures of Success
- In 3 months:

- Thorough understanding of the Mindshare Data & Tech processes and commenced utilizing them in their day-to-day tasks & projects
- Developed strong working relationships with team members and relevant stakeholders
- In 6 months:

- Gained any outstanding accreditation/certifications of relevant technologies utilised within the Mindshare Data & Tech team
- Commenced supporting Mindshare leadership teams and identified opportunities to add value with our Reporting & Analytics services
- In 12 months:

- Delivered advanced analytics projects across a number of key client campaigns
- Built comprehensive models that have resulted in improved ROAS across Mindshare buying activity or client campaigns

What you will need:

- Bachelor’s or Graduate Degree in in a relevant quantitative field (Statistics, Engineering, Computer Science, Economics or Analytics preferred)
- 5 years of related work experience in the field of marketing analytics, reporting, data management and/or technology.
- Ideally have experience in people management
- Thorough understanding of online marketing (social, programmatic, search) & digital media metrics.
- Proven ability to extract insights from data and present findings.
- Advanced dashboard/ visualisation capabilities (eg. Tableau, Datorama, PowerBI)
- Strong SQL experience, having worked with at least one of the major DBMS (SQLServer, MySQL or Postgres
- Exposure to Front-end web development (HTML, CSS) and/or web API development (PHP, Java, C#, Python, cURL)
- Demonstrated capabilities working with media data within ad servers (CM360, Sizmek) DSP’s (DV360, TTD) and clean rooms (ADH preferred)
- Accreditations/Experience utilising web (eg GA360, AA) & App analytics (eg Firebase, Appsflyer, Kochava) platforms
- Highly organised, detail ori