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Digital Marketing Manager

3 weeks ago

Scotts Road, Singapore Merlien Live Pte. Ltd Full time

We are looking for a highly motivated Digital Marketing Manager for our global conferences in APAC Europe and North America. As Digital Marketing Manager, you help creating awareness through developing content and expanding our distribution network across social channels, media partners and other relevant channels.

You will work closely with the conference producers and senior management to position our events and expand our global reach. In addition, you manage the media portfolio for Merlien, collecting press clippings, testimonials etc for future use.

**Key Responsibilities include**:

- Translating marketing brief into actionable marketing plan
- Generating content for digital assets including blogs, websites, social media channels
- Creative content generation with internal (producers) and external stakeholders (brand ambassadors, speakers, sponsors etc)
- Extending content to third parties such as media partners, associations etc
- Creative use of third party content

**Goals**:

- Increase the global reach of our brands
- Drive visitors to our event websites and portals
- Maximise visibility of our content across all channels
- Develop new partnerships with industry bodies, associations and media
- Generate new leads through the increase of our subscriber base (newsletter/website)

**Requirements**:

- Content focused with excellent English copywriting skills
- Creating “Pull’ effect rather than push marketing strategies
- Have experience with CMS and social media publishing
- Pro-active, creative and result-oriented mindset
- A strong communicator who likes to make things happen and build new relationships
- Well organized with attention to detail
- Excellent in written and spoken English
- Affinity with market research and technology is a plus