Groupm Senior Executive, Performance

**Overview of job**

As a Senior Performance Executive, you will oversee the strategy, planning, implementation, and reporting of all biddable platforms that fall under the scope of Social. You will also provide guidance to the internal teams working on those brands and supporting core team to develop the business capabilities across accounts.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**

This role reports to the Performance Manager/Performance Director and the Head of Social.

**3 best things about the job**:

- Working with an extremely diverse, international group of individuals both at GroupM and with the agencies.
- Exposure to all digital platforms within the Social team.
- Opportunity to expand the learning on Biddable Media, on digital planning and strategy.

**Measures of success -**

**In three months**:

- Reinforce all your basic understanding about primary global Social platforms like Facebook/IG.
- Grow your existing knowledge on advance tactics and media strategy on primary global social platforms.
- Form basic understanding and implementation on other social platforms such as Twitter, LinkedIn and TikTok.
- Begun to build a rapport with stakeholders, teams and/or clients
- Began looking for enhancing performance opportunities within the accounts for paid social
- Begin to support the performance manager in different platforms basic work
- A general idea of the social behaviours of the individual client’s audience and targeting

**In six months**:

- Have a full understanding of each of the client goals and relevant social platforms.
- Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
- Have made some significant strides in optimizations within the accounts for social
- Have a full understanding of the biddable behaviors within the individual clients

**In twelve months**:

- Be an expert on your dedicated client’s social campaigns
- Increased the adoption of other biddable and digital services
- Brought value to biddable team. Worked closely with biddable team to bring the change
- Amplified client knowledge on strategic approach to biddable channels
- Be able to guide a performance executive on above learnings and experience.

**Responsibilities of the role**:

- Oversee the planning, implementation, and reporting of Performance across multiple clients end to end;
- Take ownership of multiple accounts and be the POC within GMS Social for those accounts;
- Set the right expectations and deliver on multiple projects;
- Hitting Performance KPIs for clients which works to prove the value of paid social to the clients and internal teams ;
- Be able to provide meaningful insights and analysis when sending reports to clients/core teams ;
- Should be responsible for maintaining a forum for continuous learning and knowledge sharing ;
- To have learned and trained yourself to be able to talk fundamentals of social/digital marketing.

**What you will need**:

- Basic understanding of all paid social mechanisms and their implications - generally acquired with up to 2 years of progressive experience;
- Able to plan and execute many different types of paid social campaigns on native ad platforms like Facebook Ads Manager;
- Can confidently speak to your skillset and recommendations;
- Prior experience on multiple client’s basic social implementations and optimizations;
- Medium to Large budget campaign experience preferred, alongside a variety of social platforms and buy types.
- Meta Blueprint Certification - Buying is a must
- LinkedIn Certification and TikTok Badges are good to have

**More about GroupM Nexus**

GroupM makes advertising work better for people.

GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.

Underpinned by our digital media philosophy - everything that can be addressable, should be, as long as it translates into value for our clients - GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.

As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.

**More about GroupM**

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

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