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Senior Brand Manager
3 weeks ago
Location: ASEAN Flexible, AU
Does this sound like you?
- You’re a highly motivated and passionate marketer. You would love the opportunity to create winning marketing plans on leading global brands such as Sprite and Fanta across more than 12 countries in the Asia Pacific region.
- You love finding solutions to meet the toughest consumer and business challenges, and are willing to roll up your sleeves because you’re a team player focused on making things happen.
- You thrive in a dynamic, challenging environment; you can simplify and provide clarity in situations that are ‘grey’.
- You can develop strong, well rationalized business cases by using a balance of sound analytics, intuition, stakeholder collaboration and inclusivity.
Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Senior Brand Manager, you will provide direction, leadership and coaching to members of project teams.
**What You’ll Do for Us**
- Develop short
- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support the OU category and brand growth targets. You will then use your strong collaboration and inclusivity to lead and motivate your project teams to execute and deliver targets.
- Lead entire projects or a specific component/s of larger global/regional projects across multiple brands.
- Lead NPD projects from end to end (concept development to commercialization)
- Develop programs, secure and effectively manage required DME budget in order to execute brand plan. Work with global teams, agencies and local country teams to ensure the scaling and implementation of global/regional direction into local execution, whilst still identifying local insights to drive local relevance.
**Qualifications & Requirements**
- 5-7 years of brand management/marketing experience.
- Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
- Project and budget management experience
**Key knowledge requirements**:
Mastery of (required)
- Ability to simultaneously handle multiple, diverse topics and projects
- Brand equity
- Marketing concepts and evaluation
- Marketing operating strategies
- Collaboration and stakeholder management
- Strong financial acumen and business analytics
Broad expertise in (good to have)
- Marketing innovation
- Develop and inspire others
- Manage complex projects across multiple disciplines
- Forecasting
- Stakeholder management
**What We Can Do for You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fair life & Topo Chico.
- ** Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
**Skills**:
Leadership; Media Planning; Creative Development; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Analytical Techniques; Problem Solving; Brand Architecture; Channel Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
