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Manager, Social Media, Occm
2 weeks ago
COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
DESIGNATION : Manager, Social Media (1-year contract), OCCM
RESPONSIBILITIES
- This position is for Office of Corporate Communications and Marketing (OCCM).
- Manage the social editorial calendar and partner stakeholders (both internal and external), as well as the scheduling and rolling out social media content for pillar and tactical campaigns, in collaboration with the digital lead and content marketing lead and in alignment with the overall content strategy and editorial calendar for OCCM.
- Adapt and respond to changing demands and trends in social media with timely content strategies and produce high quality content.
- Curate, create and execute content across appropriate channels, including developing social media posts, blog posts and videos.
- Crafting social media copy for Facebook, LinkedIn, Twitter, Instagram and Telegram, with the appropriate tone of voice across various channels and stakeholders.
- Lead and assist in social media event coverage from planning to execution.
- Manage the monitoring and listening for online brand mentions and campaign related conversations, ensuring all issues are addressed in a timely manner for the protection of the brand.
- Oversee and handle customer communication management via private messaging channels of owned social media platforms.
QUALIFICATIONS
- Degree in Journalism, Mass Communications or related field required. Minimum of 3 years of work experience in content development, social media planning and management.
- Excellent command of the English language both written and spoken.
- Ability to work effectively in a fast-paced environment with changing requirements and shifting priorities.
- Experience working in social media in a business capacity preferred, prior experience in crafting copy a plus.
- Adaptable, detail-oriented, organised, able to work independently to meet tight deadlines, with the ability to empathise with, understand and influence key stakeholders.
- Ability to work cross-functionally within the organisation.
- Proficiency in Community Management and Social Listening.
OTHER INFORMATION
