Senior Performance Marketing Specialist

3 days ago

Queenstown, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
Razer Game Services is seeking a highly motivated and data-driven Performance Marketing Specialist to join our dynamic team. In this role, you will be a key player in driving user growth for our games in key emerging regions, including SEA, LATAM, and MENA. You will work closely with the Razer Game Services team to develop, execute, and optimize impactful user acquisition campaigns across various channels to achieve growth targets.

**Responsibilities**:

- Plan, execute, and optimize user acquisition campaigns across multiple platforms, including Meta, Google, TikTok, and others, to drive downloads.
- Prepare the marketing budget and define the marketing mix based on CPI and install volume targets.
- Execute performance marketing and user acquisition plans at different stages of a game's lifecycle (soft launch, hard launch, and sustain).
- Monitor campaign performance, analyze key metrics (CPI, conversion rates, ROAS), and adjust strategies in real-time to ensure objectives are met.
- Manage and optimize digital advertising campaigns across multiple channels, including search, social media, programmatic, and mobile advertising.
- Analyze and report on the effectiveness of marketing campaigns and provide data-driven recommendations for optimization.
- Conduct competitor marketing analysis to identify opportunities and strengthen in-house initiatives.
- Collaborate with cross-functional teams (product, community, creative) to develop integrated marketing campaigns and delivery plans to enhance ROI.
- Stay updated on the latest trends and technologies in mobile gaming marketing and user acquisition.

**Requirements**:

- Bachelor's Degree in Marketing, Business, or a related field.
- At least 5 years of proven experience in Digital Marketing, with a strong focus on mobile game marketing.
- Demonstrated success in executing and managing user acquisition campaigns across various channels (e.g., Meta, Google, TikTok).
- Strong understanding of mobile game marketing strategies and best practices.
- Experience with Mobile Measurement Partners (e.g., Appsflyer, Adjust).
- Excellent analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities.
- Exceptional communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
- Passion for gaming and a deep understanding of player psychology, motivations, and cultural preferences.

**Pre-Requisites**:
**Are you game?

  • Performance Marketing Senior Associate

    3 days ago

    Queenstown, Singapore NINJA LOGISTICS PTE. LTD. Full time

    **Performance Marketing** - Manage all performance marketing activities to achieve business objectives such as user growth targets and ROI: Plan, buy, set-up and optimize paid performance channels across the full funnel, including retargeting strategies for both paid social and digital channels; and put in place measures to ensure all channels are performing...

  • Senior Platform Specialist, Marketing Technology

    1 week ago

    Queenstown, Singapore Warner Bros. Discovery Full time

    **_Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are ** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our...

  • Marketing Executive

    2 weeks ago

    Queenstown, Singapore RYAN'S GROCERY (S) PTE. LTD. Full time

    Are you passionate about gourmet experiences and premium products? Join our team at Ryan's Grocery (S) Pte Ltd, a leading gourmet grocery and restaurant dedicated to delivering exceptional quality and service to our discerning clientele. We are at the forefront of innovation and tradition, shaping the future of gourmet retail and dining experiences. As we...

  • Marketing Executive

    2 weeks ago

    Queenstown, Singapore RYAN'S GROCERY (S) PTE. LTD. Full time

    Are you passionate about gourmet experiences and premium products? Join our team at Ryan's Grocery (S) Pte Ltd, a leading gourmet grocery and restaurant dedicated to delivering exceptional quality and service to our discerning clientele. We are at the forefront of innovation and tradition, shaping the future of gourmet retail and dining experiences. As we...

  • Senior Product Marketing Specialist, Content Creation

    1 week ago

    Queenstown, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

    Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that...

  • Digital Marketing and Performance Marketing Freelance

    2 weeks ago

    Queenstown, Singapore Agnes Ng & Associates Singapore Full time

    DIGITAL MARKETING, WRITING AND PERFORMANCE MARKETING Involve in creating digital marketing contents and assist in the admin of course materials **Responsibilities**: - Strategise and execute marketing and social media campaigns - Branding - Thought leadership - Writing posts and content development - Create graphic work, videos - Curate event listings for...

  • Marketing Specialist

    5 days ago

    Queenstown, Singapore Thomson Reuters Full time

    Do you have a track record as a results-driven B2B marketer? Are you a dedicated strong communicator with a passion for driving quality demand and seeing it all the way through to revenue? Join the Thomson Reuters Marketing team as a Marketing Specialist for our corporate products and take your marketing career to the next level. You will maintain a strong...

  • Silver - Loyalty Marketing Specialist

    1 week ago

    Queenstown, Singapore MOL Accessportal Sdn Bhd Full time

    Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that...

  • Performance Marketing Ad Buyer

    2 weeks ago

    Queenstown, Singapore EHPlabs Singapore Pte Ltd Full time $500,000 per year

    About Us: EHPlabs is a global leader in the health and fitness industry. We are dedicated to creating cutting-edge sports nutrition and FMCG products that empower individuals to achieve their fitness goals. With a commitment to innovation, quality, and customer satisfaction, we continue to grow our brand and expand our global footprint. About the Role:...

  • Senior Product Development Specialist

    1 week ago

    Queenstown, Singapore The Economist Group LTD Full time

    Introduction: At the Economist Intelligence Unit’s Healthcare Division (EIU HC), we believe that actionable strategy for our client is built on the basis of market realities, where data insights and its robust analytics drive informed decisions. For that reason, we have developed a data-centric market tracker solutions called, The Gateway that aims to...