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Marketing Director

2 weeks ago

Singapore OCT. HOLDING PTE. LTD. Full time

**Join Us in Shaping the Future of Fashion, Beauty, and Lifestyle Marketing in China
Are you a dynamic and visionary marketing leader? Are you excited about driving innovation and shaping the way brands connect with their audiences? Look no further OCT. HOLDING PTE LTD is seeking an exceptional individual to fill the role of China Marketing Director, leading our strategic efforts in the vibrant Chinese market.

**About Us**:OCT. HOLDING PTE LTD is a trailblazer in the fashion, beauty, lifestyle, and culture sectors, with a strong presence in both online and offline channels. With a track record of leading collaborations and a commitment to innovation, we've become a notable brand that's changing the landscape of the industry.

**Role Overview**:As our China Marketing Director, you will be at the helm of driving our brand's presence, growth, and impact in the dynamic Chinese market. You will lead a team of marketing professionals and work closely with cross-functional teams to execute high-impact strategies across various channels.

**Responsibilities**:

- **Strategic Leadership**:Craft and execute comprehensive marketing strategies that amplify brand visibility, engagement, and loyalty across online and offline platforms.
- **Digital Prowess**:Leverage your deep understanding of online trends and platforms to drive brand engagement on platforms like Weibo, WeChat, Douyin, and more.
- **Collaborative Partnerships**:Forge strategic collaborations with fashion and beauty brands, resulting in innovative campaigns that capture hearts and market share.
- **Innovative Content**:Oversee the creation of captivating and diverse content that resonates with our target audience.
- **Data-Driven Insights**:Utilize data analytics to refine strategies, optimize campaigns, and drive continuous improvement.

**Qualifications**:

- Bachelor's degree in Marketing or a related field; advanced degree preferred.
- Minimum of 10 years experience in strategic marketing roles with a focus on fashion, beauty, or lifestyle sectors.
- Proven success in crafting and executing impactful marketing strategies.
- Deep understanding of China's digital landscape and trends.
- Excellent leadership, communication, and interpersonal skills.

**Why Join Us?**
- Be at the forefront of shaping the future of fashion and lifestyle marketing in China.
- Lead a passionate team and collaborate with industry experts.
- Work in a dynamic and innovative environment. Competitive compensation package and growth opportunities.

Here is more about us:
**Online Channel:
In the context of China's market distribution channels, OCT. HOLDING PTE LTD seizes opportunities and strategically enters the online market, investing in leading media companies in China's fashion, beauty, lifestyle, and culture sectors. With exceptional content creation and multi-platform dissemination capabilities, which has become a notable brand within the industry.

1. Diverse Content Creation: Our platform offers diverse fashion, beauty, and lifestyle content to its audience, curated by an exceptional team of content creators and industry experts. From in-depth fashion trend analysis and exclusive beauty tips to captivating cultural experiences, they present a vibrant array of content.

2. Powerful Communication Platforms: Our platform wields a broad and active influence across online and social media domains. They publish content on various platforms, including their official website, Weibo, WeChat, Douyin, Kuaishou, and more. Through astute marketing strategies and precise audience targeting, they attract a substantial following of loyal fans and viewers.

3. Unique Brand Collaborations: As an industry leader, Our platform forges close collaborations with fashion and beauty brands. Through creative brand promotion campaigns and meticulously planned advertising partnerships, they successfully enhance brand visibility, expand market share, and win the hearts of consumers.

4. Leading Fashion Trends: Our platform is renowned for its acute fashion insights and understanding of industry trends. They not only report on current fashion directions but also actively lead the evolution of fashion culture. Amid intense market competition, Our platform consistently maintains its forward-thinking and innovative spirit.

**Offline Channels:
In addition to penetrating specialized channels, OCT HOLDING PTE LTD strategically taps into mass consumer channels within China. Pioneering collaboration with 500 offline 711 stores in the North China region, we establish trendy daily essentials counters, seamlessly integrating products into daily life and enhancing brand exposure and recognition.

Through meticulous content marketing, communication, and e-commerce operations, we ensure products are optimally showcased, promoted, and successfully sold. The convergence of online and offline sales channels, coupled with e-commerce platform promotion, further elevates product visibility and sales.

OCT HOLDING PT