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Media Lead

3 weeks ago

Singapore Starcom Full time

**Company Description**
Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.

We are looking for a media lead, to focus specifically on Southeast Asia and India markets, within our Asia IAT Structure that will be able to lead the successful delivery across the following key areas:
**Media Planning & Strategy**
- Accountable for all briefs coming into Southeast Asia and India and collaborating with the rest of the IAT Asia team to understand context and requirements, i.e., a broad tactical campaign, vs. an integrated brief that may require consultation across different specialist stakeholder groups.
- Provide strategic input and direction on media briefs.
- Have experience and knowledge across the Pharma or consumer healthcare landscape and specifically be able to direct both HCP & Consumer campaign strategy and planning.
- Accountable for the Planning Delivery & Management of the Asia Hub that feeds into our Central Digital Hub.

**Driving Growth**
- Identify strategic opportunities that achieve business or customer objectives, and support connectivity across paid/earned/owned strategies.

**Media Operations**
- Partner with media planning and buying teams to deliver on media strategies.

A fundamentally important requirement of this role will be an understanding of Pharma or consumer healthcare lands, with specific experience across both the consumer and HCP.
- Lead, define and deliver the regional strategic and tactical media (in particular, digital) planning process within Southeast Asia and India.
- As the Planning Lead, own the end-the-end planning and delivery of campaign plans for 9 markets across Southeast Asia and India, with the support of a Planning Manager.
- Understand brand strategy and recommend paid strategies to support their objectives.
- Develop effective and efficient planning strategies across digital channels and campaigns to drive brand, digital and business results, leveraging established global tools and frameworks.
- Collaborate with internal teams to develop best-in-class digital campaigns and innovation.
- Establish strong partnerships with key local and regional HCP and consumer media owners.
- Collaborate with internal teams to improve media effectiveness through test-learn-optimise programmes.
- Ensure best-in-class audience targeting and data relevance, deployed at a campaign activation level.
- Analyse historical campaigns to integrate insights into future campaigns.

**Qualifications**
- Minimum 12 years of media planning experience.
- Knowledgeable in all media channels, particularly digital channels and HCP media.
- Ability to tell compelling stories through data and gain buy-in across a wide variety of stakeholders.
- A strategic and big-picture thinker, grounded in digital, analytics and optimization, able to uncover strategic insights that can help create, shape, and transform overall client strategic direction.
- Able to multi-task and prioritize, with exceptional organizational skills, even when under pressure.
- Able to identify and disseminate problems - natural tendency to define a solution orientated approach.
- Positive and well-informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view with diplomacy.
- Strong analytical skills and able to understand and interpret data; to identify trends, opportunities and make strategic arguments.
- Demonstrated ability to work within a regional, multi-disciplinary team structure