New Ventures Marketing Senior Executive

**About Us**

Love, Bonito is the leading vertically integrated, omni-channel womenswear brand in Southeast Asia today. Officially founded in 2010, we have grown to over 300 people strong and are proudly headquartered in Singapore with an omni-channel presence in Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we ship internationally to 19 countries including Australia, Brunei, Cambodia, Canada, China, Hong Kong SAR China, Indonesia, Japan, Macao SAR China, Malaysia, Myanmar, New Zealand, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan (Republic of China), United Arab Emirates, United States of America and Vietnam.

We recently clinched US$50million for our Series C funding and have plans to venture deeper into and beyond fashion, to be a true life partner for the everyday Asian woman.
**The Team**

The Love, Bonito team is made up of a passionate, dynamic, innovative and fun-loving pool of individuals From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talent with one unified focus - our customer, the everyday Asian woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet thoughtful approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you
**The Role**

You will be joining our New Ventures team and contributing to Love, Bonito’s entry into a new vertical. Along with the New Ventures team, you will discover who our consumers are, what they want, why they want it and influence them through research and analysis. You will collaborate closely with cross-functional stakeholders and the Venture Lead in shaping the go-to-market strategy and eventually exploring new opportunities for business growth.
**You should have / be**
- Ability to think strategically with genuine curiosity in consumers - who they are, how they think, what they want, why they want it
- Passion for brand building and creative storytelling with a strong consumer instinct
- Extreme ownership with a mission-first and performance-driven mindset
- A passion in Love, Bonito’s brand and mission - to empower our community of women
- An interest in disruptive innovations and excitement to create and bring things from 0 to 1
- An agile mindset and ability to navigate and thrive in uncertainty
- Have creativity, innovation, initiative, follow-through, strong written and verbal communication, and prioritization skills
- Live and breathes LB’s values of 1) People Matter, 2) Go Above & Beyond, 3) Be Bold, Be Creative, 4) Always Keep It Real, 5) Better Together and 6) A Growth Mindset

**Main Responsibilities**
- Develop fit-for-use brand initiatives and campaign toolkits through collaboration with Brand team (including key visuals, copy, prints, digital assets, trial toolkits, in-store activation and demos) to ensure consistency in Love, Bonito, across international markets (SG, US, HK, JP etc)
- Identify consumer needs and wants, providing inputs to designing meaningful innovations to add value to Love, Bonito’s consumers
- Design and lead consumer researches to assess innovation concepts and products, including qualifying brand concepts, benefits, claims, and packaging
- Collaborate closely with cross-functional stakeholders such as Brand, Data, Growth and International teams to deliver high impact planning and execution from insights generated

**Requirements**:

- Bachelor’s Degree in Business, Social Sciences or related disciplines
- 3+ years of experience in marketing, brand management, market research, consumer journey experience, consulting or similar
- Strengths with strategic and analytical thinking, data-driven
- Strong communication skills, collaboration skills and the ability to work with diverse teams

**Benefits**
- Full corporate insurance
- Staff discounts
- A dynamic, no corporate-BS environment to learn, grow, and really make an impact