International User Growth Marketing Lead

2 weeks ago

Singapore ByteDance Full time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The International User Growth Platform drives the growth of Bytedance products in global markets. We leverage online advertising, preload and other channels to drive measurable and impactful growth. We strive to deliver industry-leading growth solutions, from strategy design to execution as well as analysis and iteration. We cover the entire value chain: from the channel and creative perspective, all the way to data infrastructure, automation, and advertising technology. As part of the UG team, you will build our platform capabilities and tools. You will grow as a professional expert and leader in a group of like-minded team members.
- Lead a team of Growth Marketing Managers to design, implement and improve growth marketing strategies for a Bytedance overseas product.
- Collaborate with cross-functional colleagues to analyze product growth needs.
- Develop new growth marketing strategies to achieve growth targets.
- Collaborate with our growth platform and leverage UG capabilities, develop new capabilities as needed.
- Build and develop the team to achieve industry-leading business outcomes and offer exciting development opportunities.
- Deep familiarity with international growth marketing channels, optimization, and attribution (direct paid ads optimization experience required).
- Strong creative expertise, understanding of creative strategy and production process.
- Familiar with industry concepts and best practices for testing, attribution/measurement, automation, collaboration with paid media channels.
- Experience leading a team of growth marketing managers.
- Strong English (or other) language skills.
- Bachelors degree or above, 6+ years of relevant experience.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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