Head of B2B Marketing

1 week ago

Singapore CAKE PTE. LTD. Full time

Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asia’s fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off. Join us.

**Cake Defi Enterprise
We are preparing to launch Cake DeFi's new offering

We are looking for an experienced B2B Marketing Lead who is passionate about crypto/blockchain and who has experience working in financial services, preferably within fintech or in a web3/crypto environment.

This is an opportunity to play a key role in a fast-growing and high-scale crypto startup company distributed across Asia and Europe with our main headquarter in Singapore. You’ll be helping us grow a strong B2B business over the next few years. You will report into the COO and will work very closely with our sales lead.

**What you'll do**
- Build a B2B marketing strategy from scratch to combine online and offline channels to reach the right audience with an ABM approach
- Run a transparent content creation and curation process to enable our team to combine conferences, content channels (for example podcast), direct outreach, social media and other opportunities to connect with asset management professional
- Plan and manage always-on content campaign execution with cross-functional colleagues, internal creative team, external agencies, partners and community content creators
- Comfortable setting up and building out a lead nurturing funnel through the right content creation and curation strategy
- Motivated self-starter who doesn’t wait for directions but brings ideas and strategic vantage points to the table
- Comfortable working closely with sales and signing up for specific data driven marketing impact outcomes
- Comfortable working in a very fast paced environment with a team based in APAC and Europe

**What you'll need**
- 7+ years of experience working in Marketing roles marketing products to a financial services audience
- Experience in Marketing consulting working for different companies
- Worked in a scale-up environment of companies moving from 100 to 1000 employees
- Developed and run campaigns to target asset management, trading desks and treasury management clients
- **Knowledge of DeFi is an absolute must**

We want to transform and decentralise finance with tomorrow’s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us.

We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.

  • B2b Product Marketing Executive

    2 weeks ago

    Singapore Sourceo Full time

    Looking for a marketing specialist with B2B marketing background and the scopes will be more product driven and involves in product & business development. Job Responsibilities - Work closely with the Marketing Head to plan, execute and manage strategic marketing to achieve corporate goals - Formulate growth strategies for products and solutions in the...

  • Head of B2B, Consumer, Marketing

    2 weeks ago

    Singapore LVMH Group Full time $150,000 - $200,000 per year

    Information Technology/Information SystemFor generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship,...

  • Ap Regional Head

    1 week ago

    Singapore Visa Full time

    **Company Description** Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and...

  • B2B Marketing Manager

    1 day ago

    Singapore BTSE Full time

    Join to apply for the B2B Marketing Manager role at BTSE . Get AI-powered advice on this job and more exclusive features. About BTSE BTSE Group is a leading global fintech and blockchain company committed to building innovative technology and infrastructure. They empower businesses and clients with advanced tools to excel in a competitive market, pioneering...

  • Head of Marketing

    2 weeks ago

    Singapore REGASK PTE. LTD. Full time

    **OUR COMPANY**: If you are a doer who enjoys working across industries and continents, autonomous in your working style, and eager to problem solve, we would love to hear from you. **Key Responsibilities**: - Develop and execute a comprehensive marketing strategy and plan focused on demand generation for our SaaS B2B product. - Work closely with clients,...

  • APAC Head of Marketing

    2 weeks ago

    Singapore WILSONHCG SINGAPORE PTE. LTD. Full time $120,000 - $240,000 per year

    Title: APAC Head of Marketing (Global MNC in Healthcare sector)Location: SingaporeAbout the role:Our client is a global leader in their industry. They are seeking a visionary APAC Head of Marketing to lead and transform its marketing strategy across the region.Based in Singapore, this executive role will drive regional brand leadership and commercial impact...

  • B2B Marketing Specialist

    1 day ago

    Singapore Kkbc Australia Pte Ltd. Full time

    Overview We are looking for a driven and experienced B2B Marketer to lead strategic and executional marketing initiatives tailored for the local market. This role is ideal for someone with a deep understanding of local B2B buyer behavior and market dynamics and proven experience in developing demand generation programs that deliver measurable impact....

  • B2b Marketing Analyst, Regional B2B Marketing, Ap Hub

    2 weeks ago

    Singapore Visa Full time

    **Company Description** Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and...

  • Head of Product

    2 weeks ago

    Singapore OSL Full time

    Head of Product - B2B Cross-Border Crypto Payments We are seeking a visionary Product Leader to build and scale our B2B cross-border crypto payments business . This is a strategic yet hands-on role where you will define product direction, architect solutions, and deliver a world-class

  • B2B Marketing Specialist

    3 days ago

    Singapore Kkbc Corporation Full time

    We are looking for a driven and experienced B2B Marketer to lead strategic and executional marketing initiatives tailored for the local market. This role is ideal for someone with a deep understanding of local B2B buyer behavior and market dynamics and proven experience in developing demand generation programs that deliver measurable impact. You’ll be...