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Head of Marketing
2 weeks ago
**OUR COMPANY**:
If you are a doer who enjoys working across industries and continents, autonomous in your working style, and eager to problem solve, we would love to hear from you.
**Key Responsibilities**:
- Develop and execute a comprehensive marketing strategy and plan focused on demand generation for our SaaS B2B product.
- Work closely with clients, managers, creatives, content providers, and distribution partners to create effective initiatives to grow and convert the audience for our products and services
- Collaborate with business team to identify and segment target audiences and develop impactful digital campaigns for new and existing products
- Track and analyse key performance metrics, competitors, campaign results, and consumer trends; translate findings into actionable insights around strategy, content and cadence in order to optimize marketing initiatives.
- Manage and grow prospect database
- Work collaboratively with the commercial team to develop impactful joint initiatives and materials to enable their sales efforts.
- Build a highly efficient team of marketing professionals
- Create a solid network of external executional partners enabling the company to scale its marketing efforts.
**Requirements**:
- Min 8 years of experience in both strategic and digital marketing, with a focus on inbound marketing and demand generation for tech-enabled B2B products
- Proven track record in senior marketing role encompassing planning, full funnel campaign creation, tracking and refinement with demonstrable results in building business
- Excellent leadership, communication, and decision-making skills
- Excellent analytical skills, with the ability to interrogate data and make data-driven decisions
- Self-starter with high level of autonomy, comfortable working in a fast paced entrepreneurial environment across multiple time zones
- Ability to work efficiently and respectfully with multi-cultural global team across functions and departments.
- Bachelor's and/or Master’s degree from a recognized University in marketing, business administration, or a related field.
**How to Apply**:
If you are excited about this opportunity and believe you have the skills and qualifications to excel as our Head of Marketing, please submit your resume and portfolio for our consideration.