Social Media Executive

5 days ago

Singapore BIG BOX INTERNATIONAL PTE LTD Full time

Job Summary:
**Responsibilities**:
1. Develop and implement social media strategies to enhance brand awareness, drive traffic, and generate leads across various platforms (Facebook, Twitter, Instagram, Tik-Tok, etc.).

2. Create, curate, and schedule high-quality and engaging content, including text, images, videos, and infographics, that aligns with our brand voice and resonates with our target audience.

3. Monitor and manage all social media channels, promptly responding to comments, inquiries, and messages, while maintaining a positive brand image.

4. Track and analyze key performance metrics and provide regular reports to evaluate the effectiveness of social media campaigns and make data-driven decisions.

5. Collaborate with the marketing team to align social media efforts with broader marketing initiatives, promotions, and events.

6. Stay up-to-date with social media trends, best practices, and industry standards, and implement new approaches to continuously improve social media performance.

7. Monitor competitor activities on social media platforms and provide insights and recommendations to maintain a competitive edge.

8. Engage with influencers and brand advocates to expand the company's reach and build meaningful relationships.

9. Explore and recommend emerging social media platforms or tools that align with the company's marketing objectives.

10. Collaborate with the design team to create visually appealing graphics and multimedia content to enhance engagement.

11. Ensure compliance with company branding guidelines and maintain consistency across all social media channels.

12. Monitor social media ad campaigns, make optimizations, and manage budgets to achieve desired results.

13. Support marketing events and promotions by leveraging social media to create buzz and drive attendance/participation.

Qualifications and Skills:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven work experience as a Social Media Marketing Executive or a similar role.
- In-depth knowledge of various social media platforms and their algorithms.
- Strong understanding of social media analytics and experience using social media management tools.
- Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
- Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
- Strong analytical and problem-solving skills, with the ability to use data to drive decision-making.
- Familiarity with graphic design tools and multimedia content creation is a plus.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Passionate about social media and staying ahead of industry trends.

Join our team and embark on an exciting journey to elevate our brand presence and impact through the power of social media. If you're a creative, data-driven, and results-oriented social media marketer, we'd love to hear from you

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