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Marketing and Communications Manager

3 weeks ago

Singapore Barghest Building Performance Full time

**Responsibilities**:
**Increase brand value, visibility and thought leadership of bbp**
- Lead, drive and execute brand, sustainability/ ESG strategy and industry thought leadership
- Create and manage collaterals or contents to drive corporate/ product branding and thought leadership.
- Drive bbp external website and internal intranet design, content, update and improvement
- Targeted external stakeholders includes but not limited to
- New leads or opportunities
- Existing customers
- Regulatory bodies/ government agencies/ think tanks/ public institutions
- Ecosystem players
- Potential partners (business collaboration, go-to-market, etc.)
- Potential hires (under graduates, fresh graduates or experienced talents)
- Financial markets/ potential investors
- Targeted internal stakeholders
- Employees
- Board of Directors
- Shareholders

**Generate new sales leads through digital or physical platforms**
- Leverage on existing digital platforms such as “bbp energy savings calculator”, LinkedIn, etc or develop new platforms to drive new sales leads generation
- Drive and own marketing campaigns, conferences and events in collaboration with Sales team
- Monitor and reviews effectiveness of different marketing platforms, channels and partnerships.

**Marketing and Sustainability/ ESG**
- Support development of materials related to corporate strategies, segmentation strategies, product strategies, sales pitch and bbp’s value propositions.
- Support corporate and product branding, positioning as well as new initiatives/ launches
- Lead bbp’s Sustainability/ ESG roadmap and frameworks
- Collaborate with leadership team, employees and Board of Directors to implement bbp’s Sustainability/ ESG roadmap and frameworks

**Communications**
- Develop and edit communication materials such as newsletters, blogs, press releases and similar marketing materials to promote company’s brand value, products and
- Develop, implement and monitor overall communications strategy for the
- Implement company’s communication strategy to increase brand awareness, internal and external stakeholder engagements
- Incorporate Public Release, Digital and Traditional Marketing
- Develop and manage relationships with key media players to secure and grow media online and offline
- Develop press releases for local, national and international
- Measure and analyze current communications
- Drive employees’ and customers’ share of voice through proper corporate
- Ensure communications consistency among different

**Requirements**:

- Bachelor’s degree in communications or equivalent
- At least 5 years of marketing experience
- Excellent English communications skills in writing and presentation
- In addition to English, a second language would be an added advantage
- Proven track record in managing marketing campaigns and growing brand awareness
- Proven ability as an author of primary documents, proofreader and editor of written materials
- Strong organizational and project management skills, with the ability to manage multiple projects, meet tight deadlines and a strong attention to detail
- Resourcefulness and problem-solving skills to manage changing opportunities and priorities
- Desire to learn, innovate and grow professionally
- Strong collaborative skills with an entrepreneurial mindset to develop new and interesting ideas