
Marketing manager
3 weeks ago
Direct message the job poster from Sunwave Communications
Responsibilities
1. Market Insights, Analysis and Evaluation
- Acquire, organize and analyze target market information to capture market dynamics and trends.
- Obtain, collate and analyze competitor information to track competitor movements and trends.
- Deliver detailed market analysis reports to provide critical input for market selection/expansion and building competitiveness in products/solutions.
2. Support Regional Marketing Activities
- Plan and execute regional brand marketing campaigns, including: digital marketing, exhibitions, media partnerships, etc.
- Leverage marketing campaign outcomes to expand customer touchpoints and generate high-quality leads.
- Conduct relevant market research to complete feasibility analysis and business model design.
- Establish connections with potential customers and partners to advance POC pilot implementation and 0-1 incubation.
Qualifications
- English as the working language, enabling seamless communication with overseas clients and teams.
- Familiarity with the ICT industry (preference for wireless communications).
- Over 5 years of market expansion experience in the ICT industry (wireless communications preferred), with proven successful market expansion cases.
- Proficiency in mainstream market insight/evaluation and marketing methodologies, such as $APPEALS, 4P, PESTEL, SPAN, SWOT, STP, etc.
- Willingness to travel globally.
- Candidates with knowledge of wireless network operations or satellite communication solutions will be prioritized.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Telecommunications
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