Marketing manager

2 days ago


Singapore Sunwave Communications Full time

Direct message the job poster from Sunwave Communications

Responsibilities

1. Market Insights, Analysis and Evaluation

  • Acquire, organize and analyze target market information to capture market dynamics and trends.
  • Obtain, collate and analyze competitor information to track competitor movements and trends.
  • Deliver detailed market analysis reports to provide critical input for market selection/expansion and building competitiveness in products/solutions.

2. Support Regional Marketing Activities

  • Plan and execute regional brand marketing campaigns, including: digital marketing, exhibitions, media partnerships, etc.
  • Leverage marketing campaign outcomes to expand customer touchpoints and generate high-quality leads.
  • Conduct relevant market research to complete feasibility analysis and business model design.
  • Establish connections with potential customers and partners to advance POC pilot implementation and 0-1 incubation.

Qualifications

  • English as the working language, enabling seamless communication with overseas clients and teams.
  • Familiarity with the ICT industry (preference for wireless communications).
  • Over 5 years of market expansion experience in the ICT industry (wireless communications preferred), with proven successful market expansion cases.
  • Proficiency in mainstream market insight/evaluation and marketing methodologies, such as $APPEALS, 4P, PESTEL, SPAN, SWOT, STP, etc.
  • Willingness to travel globally.
  • Candidates with knowledge of wireless network operations or satellite communication solutions will be prioritized.
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Telecommunications

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