Programmatic and Social Account Manager

Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

**Job Description**:
**About platformGSK
**GSK is one of the most significant global new business wins in Publicis Media history. They chose us because they saw a model that was fit for their future. To deliver, we have built a new model for them called platformGSK. This unit brings three unique assets that will power their transformation:Connected Experts: talent from across our organization with expertise in pharma, consumer strategy, digital business transformation and more, working together in a modern agency network
Centralized Data: empowering single source truth through the creation of a Global Data Hub which efficiently leverages our expert resource in India
Global Technology: a powerful end-to-end marketing platform through Publicis PeopleCloud to drive more profitable growth for GSK

**Description
**Key Responsibilities
Work with Campaign Specialists to manage end-to-end execution of programmatic buys: understand business objectives and provide strategic recommendations as well as campaign set up, QA, analysis, and optimization.
Partner with Analytics team on campaign measurement reporting and insights generation.
Provide regular insights to Agency account teams detailing performance, campaign optimizations, and new opportunities and manage monthly bill/pay and spend reporting in coordination with Analyst.
Participate in regular knowledge sharing sessions to provide content, discuss learnings and propose new strategies for optimizing and enhancing campaign performance.
Work closely with media partners in developing, articulating and onboarding GSK brands to innovative projects and Alphas/Betas and position the brand as a leader within the space.
Ensures that his/her Campaign Specialist team is fully trained on all aspects of campaign implementation, QA, reporting and insights generation.

**Qualifications
**Bachelor’s degree or equivalent work experience
Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
3+ years of integrated experience, hands-on and in digital media account management capacity, managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying - preferably in with a leading digital agency, ad tech or network
Solid understanding of programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
Excellent verbal and written communication skills; comfortable in a consultative, client-facing environment
Ability to work collaboratively as part of a cross-functional and cross-cultural team
Ability to handle multiple projects in a fast-paced environment
Experience in growing, managing and inspiring internal teams; strong leadership and organizational skills