Digital Marketing Specialist

1 week ago

Singapore MORROW Full time

Overview Role: Digital Marketing Specialist (Social and Programmatic). Reporting to the Head of Growth Marketing. Morrow Health is redefining preventive healthcare by integrating precision medicine, digital tools, and lifestyle interventions in a seamless ecosystem. Our flagship centre in Singapore combines a medical clinic with a next-generation lifestyle facility, supported by AI, health coaching, and the latest in diagnostics and recovery modalities. This role manages and executes growth marketing, digital marketing and strategy with a focus on social and programmatic channels. Key Responsibilities Paid Social and Programmatic: Media planning and buying on Facebook, Google Ads, Instagram, TikTok, and other social and programmatic platforms. Run both always-on and tactical paid campaigns aligned to goals and budgets; monitor and optimize campaigns and ad sets to ensure efficient spend and pacing, keeping metrics such as Cost Per Lead and Cost Per Mille low. Ensure content on channels aligns with brand guidelines and strengthens brand affinity and loyalty. Produce weekly reports on social and programmatic performance, including insights, measurements, keyword research and search trends. Help manage and maintain social and programmatic assets. Configure integrations, measurements, attributions, conversions and dashboards; use GA4 and UTM codes for tracking and attribution. Strategy and Insights Use data and insights to inform marketing and business strategy. Analyze data, maintain dashboards, create PowerPoint slides and generate insights. Assist with primary and secondary research such as email surveys, interviews, focus groups, web searches, scientific literature review, and evaluating various documents and primary sources. Ad hoc tasks Carry out other ad hoc tasks as requested. Cross-Functional Collaboration Work closely with various internal and external stakeholders on growth-related initiatives. Collaborate with Brand and Community to integrate their initiatives into your work. Partner with Content and Education to integrate their content and education initiatives into your work. Qualifications & Experience At least 3 years of experience in digital marketing, with a focus on social and programmatic. Experience in other areas of digital marketing would be highly advantageous. Experience in integrated marketing and business/marketing strategy and insights would be highly advantageous. Experience working with agencies. Polished communication, good analytical and problem-solving skills. Passion and interest for preventive healthcare, lifestyle medicine and longevity medicine is desirable. Relevant degree or diploma would be highly advantageous. Why Join Us This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You\'ll contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation. Morrow Health Pte Ltd is an equal opportunity employer committed to building a diverse and inclusive team. Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Other Industries: IT Services and IT Consulting Location: Boon Lay, West Region, Singapore #J-18808-Ljbffr

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