Marketing Manager

5 days ago

Bedok, Singapore Minmed Group Full time

The Marketing Manager leads business development of Minmed Group through promoting our services on the appropriate platform and analyzing data and setting strategies for continued growth. We seek a partner with a creative mind and a strong head for business, coupled with strong communication and an innate ability to lead a marketing team.

**Role & Responsibilities**:

- Develop & implement branding & marketing strategy and initiatives to develop actionable marketing plans that support the organisation’s integrated marketing approach
- Use analytics tools to measure and report performance and effectiveness of campaigns against goals (ROI and KPIs), to further strengthen engagement, end-to-end customer experience across multiple channels and touchpoints
- Lead the team and collaborate with internal teams, relevant stakeholders, agencies and partners to ensure successful and integrated campaigns with optimised user experience
- Lead public relations and corporate communications effort of the group
- Plan, optimize and achieve results in line with allocated resource and budget

**Requirements**:

- Degree in Business, Marketing, Communications or related field with 2-3 years of relevant experience
- Demonstrated results in similar field, experience in healthcare marketing a distinct advantage
- Solid knowledge of digital marketing: SEO, SEM, Newsletters, Google Analytics, Google Ads, Facebook, IG, Linkedin, Tiktok, Telegram and other new platforms in areas of set-up posts, ad optimisation, analytics, campaign management, budget optimisation, AB testing, conversion and performance management
- Ability to lead the marketing team with strong interpersonal oral and written communication skills
- Be creative, proactive, resourceful and able to work under pressure and manage tight deadlines

minmed

**Job Types**: Full-time, Permanent

**Salary**: $5,000.00 - $5,800.00 per month

**Benefits**:

- Additional leave
- Employee discount
- Professional development

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

**Experience**:

- Marketing: 2 years (preferred)

Work Location: In person

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