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Senior Business Marketing Manager
2 weeks ago
Not just a job, but a career
Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.
Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.
About the Team
Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.
Job Description:
- Develop and implement effective SEA business marketing strategy in alignment with global, regional and local strategies including messaging development, customer segmentation and touchpoints, market research and intelligence
- Provide strategic and operational support to regional and local teams to ensure high-performance delivery across all regional and local marketing campaigns
- Manage Inside sales team to deliver on the marketing and sales funnel and to measure & track on marketing ROI
- Manage the annual marketing budget and ensure marketing expenses are tracked and justifiable
- Drive Yokogawa’s Digital Enterprise Solutions business through business marketing not limited to events, digital marketing, partner marketing
- Work with the Corporate Marketing team for integrated branding and demand generation marketing activities
- Lead and mentor a team of marketing focal from Local country offices, setting clear goals and KPI expectations
Job Requirements:
- Degree in Marketing, Communications, Business, Advertising
- At least 10 years in high performing demand generation B2B marketing role with revenue accountability in a highly matrix global organization. Growth marketing experience is an advantage
- Experienced in optimizing multi-channel campaigns, especially digital
- Very good understanding of SEA Market and industry trends
- Proven track record managing multiple priorities with cross-functional teams
- Strong project management skills, with the ability to prioritize tasks and manage multiple initiatives and stakeholders simultaneously
- Experienced in team transformation
- Ability to articulate and present plans to sales leaders and executives
- Inside Sales management is an advantage
- Industrial automation experience is an advantage
Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.
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