Head of Consumer Lines

4 days ago

Singapore HL Assurance Full time

**Reaching Out To You**: HL Assurance Pte. Ltd. (“HLAS”) is a licensed insurance company in Singapore since 2012 and a subsidiary of Hong Leong Financial Group Berhad (“HLFG”), a public listed company in Malaysia.

**Main Responsibilities**:
Reporting directly to the CEO, you will be responsible to
- Lead the overall Consumer Lines strategy for the company through multi-channel distribution platforms including digital marketing, direct marketing, telemarketing and affinity partnership marketing.
- Develop new business opportunities; perform market research and competitor analysis to position our campaigns competitively in the market.
- Develop new and effectively engage existing partnerships. New partnerships should include but not limited to affinity brand partners and digital market affiliates.
- Develop effective cross-sell and up-sell strategies via digital and telemarketing distributions.
- Execute pre and post marketing campaign evaluations to measure the ROI of all marketing campaigns.
- Manage advertising campaigns and marketing collaterals across all distribution channels.
- Oversee customer service quality and service levels for both direct and intermediary enquiries.
- Design customized products, from conception to implementation, targeting specific client segments.
- Manage and continuously improve the company and affiliate/partner websites to ensure customer experience and sales conversion rates.
- Become a key contributor to influence customer experience.
- Lead the development of a loyalty program for policyholders.
- Manage production budget/forecast and marketing costs control in line with the overall company budget.
- Work in close collaboration with all sales & distribution channels to accelerate and influence effective marketing campaigns. Provide segmented leads to distribution to call center to support cross-sell marketing.
- Prepare monthly activities and business performance reports for the EXCO.

**Job Requirements**:

- University graduate in Business Administration, Marketing or related discipline
- Minimum 5 years of relevant work experience and proven record in marketing project management
- Good knowledge of digital / e-marketing tools and systems
- Good understanding of the Singapore consumer market
- Strong analytical, organization, leadership and presentation skills
- Able to work independently and as a team player
- Excellent negotiation, interpersonal and communication skills
- Proficiency in MS Office

**Other Information and Benefits**:

- 5-day work week (9 am - 6 pm),
- Walking distance from Tanjong Pagar MRT
- Attractive variable performance bonus, annual leave entitlement, outpatient and dental benefits, group hospitalization and surgical, personal accident and term life insurance, etc.

**Your Career, Our Passion - COME JOIN US NOW**:

  • Head of Consumer Banking Operations

    7 days ago

    Singapore Ethos BeathChapman Full time

    **Job Details**: **Location** Singapore **Salary** Competitive Salary **Job Type** Permanent **Ref** BH-17511-9 **Contact** Rachel JY Lim- **Contact phone** - +65 6692 0746 - **Posted** about 3 hours ago - Established banking client - Opportunity for growth - Excellent exposure **Head of Consumer Banking Operations** An established bank is...

  • Head of Operations

    2 days ago

    Singapore Pacific International Lines Full time

    Singapore **DRIVING CONNECTIVITY** **Chart your Course with PIL** With over 55 years of leadership in the global shipping industry, Pacific International Lines (PIL) is looking for proactive individuals to drive innovation and sustainable shipping solutions. If you’re fueled by pioneering ideas, enjoy challenging the status quo, and are determined to...

  • Lines Operations Manager

    4 weeks ago

    Singapore American President Lines Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: ID: Location:Singapore, SG Lines Operations Manager Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics,...

  • Commercial Line Manager, Deep Sea Lines

    4 weeks ago

    Singapore American President Lines Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Commercial Line Manager, Asia to East Africa Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA...

  • Assistant Vice President

    1 week ago

    Singapore Great Eastern Life Full time

    Overview Job Description - Assistant Vice President - Consumer Propositions WZ)Assistant Vice President - Consumer Propositions (Job Number: WZ) About the Job Reporting to the Section Head of Consumer Propositions, you will be responsible for the successful and timely launch of products within your product line to support the overall product strategy and...

  • Head of Financial Lines, Asia

    8 hours ago

    Singapore Everest Re Group, Ltd. Full time

    Title: Head of Financial Lines, Asia Company: Everest Reinsurance Company (Singapore) Job Category: Underwriting **Job Description**: Everest is a leading global Reinsurance and Insurance organisation with extensive product and distribution capabilities, a strong balance sheet and an innovative culture. Throughout our history, Everest has maintained its...

  • Head of Liner Operations

    3 weeks ago

    Singapore Pacific International Lines (PTE) Ltd Full time

    Join to apply for the Head of Liner Operations (DGM) role at Pacific International Lines (PTE) Ltd Join to apply for the Head of Liner Operations (DGM) role at Pacific International Lines (PTE) Ltd Chart your Course with PILWith over 55 years of leadership in the global shipping industry, Pacific International Lines (PIL) is looking for proactive...

  • Deputy Head of Commercial Lines

    2 weeks ago

    Singapore HL Assurance Full time

    Overview Company : HL Assurance, a member of the Hong Leong Group, is a licensed general and direct insurer based in Singapore. We offer Car, Travel, Home Contents, and Fire insurance and adhere to high industry standards as a member of the General Insurance Association (GIA). Our parent company, Hong Leong Financial Group, provides financial services...

  • Deputy Head of Commercial Lines

    2 weeks ago

    Singapore HL Assurance Full time

    Overview Company : HL Assurance, a member of the Hong Leong Group, is a licensed general and direct insurer based in Singapore. We offer Car, Travel, Home Contents, and Fire insurance and adhere to high industry standards as a member of the General Insurance Association (GIA). Our parent company, Hong Leong Financial Group, provides financial services...

  • Regional Head of Talent and Dei Apac

    2 weeks ago

    Singapore Johnson & Johnson Full time

    Johnson & Johnson is currently recruiting a Regional Head of Talent and DEI APAC (New Consumer Health Company). This position is located in Singapore. Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products, and services to...