Marketing Manager

3 days ago

Tuas, Singapore CATERING SOLUTIONS PTE. LTD. Full time

**RESPONSIBILITIES**

**1. Digital Advertising and Marketing**
- **Google AdWords**:

- Conduct keyword research to identify relevant terms for campaigns.
- Create and optimize PPC (Pay-Per-Click) campaigns targeting specific audiences.
- **Facebook Advertising**:

- Develop audience segmentation strategies for precise targeting.
- Design eye-catching ad creatives (images, carousels, videos) to boost engagement.
- Monitor campaign metrics such as CTR, CPC, and conversion rates.

**2. Online Presence and Digital Assets**
- **Google Directory and Google Business**:

- Maintain accurate and updated business information.
- Respond to reviews and inquiries promptly to enhance customer engagement.

**3. Brand Identity and Collaterals**
- **Brand Guide**:

- Establish comprehensive guidelines for logo usage, typography, color palette, and visual elements.
- Define the brand tone of voice and messaging consistency across platforms.

**4. Presentation and Visual Content**
- **Tender Presentations**:

- Prepare professional and visually compelling presentation decks tailored to brand requirements.
- Incorporate charts, infographics, and visuals to support data-driven arguments.

**5. Copywriting and Content Creation**
- Develop persuasive and engaging copy for websites, advertisements, EDMs, and social media posts.
- Ensure content adheres to the brand tone and resonates with the target audience.

**6. Marketing Campaign Management**
- **Delivery Platforms**:

- Manage collaborations with food delivery apps and e-commerce platforms.
- Optimize listings and run promotional campaigns on these platforms.

**7. Event Management and Collaboration**
- **Food Festivals**:

- Plan and execute event strategies, including vendor coordination and promotional activities.
- Create engaging booth displays and marketing materials for festivals.

**REQUIREMENTS**
- Minimum diploma holder in any field & at least 1-2 years of working experience in the related field is required for this position.
- 5 days’ work week

**Job Types**: Full-time, Permanent

Pay: $3,900.00 - $4,000.00 per month

**Benefits**:

- Work from home

Supplemental Pay:

- Performance bonus

Work Location: In person

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