Head of Marketing and Professional Affairs

The Head of Marketing & PA will develop, design and implement the SEA market strategy, through leadership, drive, operational excellence and excellent people skills. They will assimilate insight from consumers, eye care professionals and retail customers and turn those into initiatives and plans that result in accelerated category growth, and stronger working relationships with National and Key Accounts.

CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.

At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and a diverse, inclusive, employee-centric culture fuel a deeply engaged, high performing organization.

CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That’s a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.

Responsible for product portfolio, marketing and professional affairs plans to drive the growth of SEA region. This involves leading a team of brand marketing and professional affairs to deliver market-leading initiatives that drive contact lens category growth, CooperVision market share and ECP credibility. Strategically this role will partner with SEA General manager and APAC team to develop a roadmap of sustainable growth and expansion of Cooper Vision in SEA region. The role is responsible for leading, coaching and managing a combined team of 3 direct reports.

**Knowledge, Skills and Abilities**:

- Leadership: setting clear direction and leading by example.
- Energizing teams, both direct and more broadly within country business, and driving for results.
- Driving change and continuous improvement as well as breakthrough challenger mindset-driven thinking.
- Excellent communications skills (oral and written English).
- Constraint-based problem solving and resilience.
- Analytical and conceptual thinking.
- Displaying deep customer and consumer insight, understanding and focus.

**Experience**:

- A minimum of twelve years’ experience in marketing.
- Sales management or regular direct customer contact.
- Experience in a business-to-business marketing management role preferred.
- Experience in healthcare or business to business a plus but not essential.
- Experience in the optical industry a plus but not essential
- Experience of leading teams and people in a matrixed organization.
- Conceiving, constructing and implementing marketing and PA strategies and programs across the full marketing mix as outlined in the job description.

**Education**:

- Bachelor’s degree in science, art, business or any technical/optical or related field. Advanced degree/MBA highly desirable

**Essential Functions & Accountabilities**:

- Researching, developing and implementing the annual country marketing and professional affairs strategy, including working effectively with APAC marketing initiatives and colleagues:

- Category growth strategy
- Execution of product launches and rationalizations
- Execution of product positioning and pricing
- Demand Forecasting (5 year/ annual/ monthly)
- Customer marketing strategy
- Professional Affairs education, training and support plans
- Patient journey effectiveness and efficiency programs
- Insight development from both consumer and customers
- Creation of added value services that increase customer preference for CooperVision
- Demand-creation initiatives
- Communication and promotional programs (implementation of APAC activities plus locally developed)
- Event strategy, planning and execution
- Working directly with Key Account contacts as part of customer business teams to develop strong relationships and understanding of customers’ businesses, and ultimately drive increased sales through developing and delivering compelling category, patient journey and product initiatives.
- Creating a strategic plan with the Head of Professional Affairs. Developing and overseeing implementation of Professional Affairs education and category thought leadership programs. This includes driving digital education through webinars, virtual events and Learning Academy. Also includes clinical conferences, customer road shows, seminars and developing clinical content for brand and generic purposes. Influencing optical bodies and managing relationships externally through thought leadership and KOL programs.
- Serving as a key interface with SEA field sales organization, customer services and other busines