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Manager, Marketing Analytics

2 weeks ago

Singapore Sephora Full time

Sephora SEA Marketing Analytics plays a pivotal role in strengthening and developing the company’s analytical sophistication. Aiming to grow and strengthen Sephora as the world’s most-loved beauty community, the team provides actionable and data-driven intelligence & insights across Marketing, Customer Relationship Management (CRM), and Loyalty. Based in Singapore, the team supports Sephora’s omni-channel retail businesses across Southeast Asia, South Korea, Australia and New Zealand.

To succeed as the regional Marketing Analytics Manager, you must possess the unique combination of a strong analytical mindset, excellent leadership and people skills, and a solid understanding of beauty consumers. You will be customer-focused with a commercial lens; able to proactively identify business challenges and conceptualize how to use advanced analytical techniques to solve them. You will be hands-on and extremely technically-savvy with data and able to communicate complex ideas clearly to a range of stakeholders from junior marketers to upper management.

**In this role we expect you to**:

- Lead and supervise a small team of analysts who manipulate large, complex datasets - ensuring their growth as they progress through their career
- Take end to end ownership of key analytics projects: identifying the suitable approach to tackle a business problem, hands-on execution of the data analysis, and effectively communicating insights to relevant stakeholders
- Recommend, build and monitor fit-for-purpose advanced analytics models for omni-channel use (e.g. segmentations, predictive models)
- Conduct customer research and analyze quantitative and qualitative data, either in collaboration with external partners or internally through the CRM database
- Track and analyse performance of customer-led KPIs, market share, and marketing campaigns
- Answer ad-hoc business questions to influence customer-centered marketing strategies
- Collaborate effectively with cross-functional business partners locally and regionally

**We would love to hear from you if you have**:

- At least 7 years of experience in a data-manipulating analytics role
- Experience managing a team
- Strong academic credentials, preferably with a degree or equivalent qualification in Mathematics, Statistics, Business Analytics, or Data Science
- SQL and relational database proficiency, with experience in data visualization tools (DOMO, Qlik, Tableau, etc)
- Hands-on knowledge of statistical modeling techniques e.g. regression, classification, etc; and tool(s) e.g. R (preferred), Python, SAS
- Strong commercial understanding, preferably with retail and e-commerce experience
- Ability to communicate complex ideas with clarity for stakeholders at all levels
- Working knowledge of digital marketing technologies highly desirable
- A passion for beauty & for retail is an advantage - and if you don’t have it, you will have a track record of developing expertise and passion in new areas

**While at Sephora, you’ll enjoy**
- ** The people.** You will be surrounded by some of the most talented, supportive, and passionate people whom you will be proud to work with.
- ** The learning.** We invest heavily in training for our leaders and employees. Not just product knowledge but building a personalized career plan so that you continue to evolve and build your skills and personal brand.
- ** The culture. **As the leading omni-channel beauty retailer, and part of the LVMH Group, our reach is broad and our impact is global. It’s in the Sephora DNA to disrupt the status quo as we seek to expand the way the world sees beauty by empowering the extraordinary in each of us.