Senior Manager, Marketing Analytics

4 days ago

Singapore TIM HORTONS ASIA PACIFIC PTE. LTD. Full time $120,000 - $180,000 per year

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Overview :

RBI is a data driven organization, and this extends to RBI marketing, where the Senior Manager of Marketing Analytics & Insights plays an integral role in driving our marketing strategy forward. This position is tasked with creating insight from restaurant and consumer level data and collaborating with others across the marketing and other functional teams to translate this insight into marketing actions that drive guest experience improvements, top line sales growth and bottom line profit gains. You will be focusing on APAC performance analysis, sales planning, profitability, pricing, consumer insights and market test analysis amongst other ad hoc analytical priorities. The role requires someone with experience orchestrating thoughtful, data-driven strategy in a high visibility position.

Roles and Responsibilities :

  • Focused on strategic understanding of marketing data
  • Regularly present insights and strategy to senior leadership (weekly cadence)
  • Assess promotional activity, including topline, product mix, guest segmentation and geographic results using internal and third party software
  • Develop pricing and promotional strategy using financial modelling
  • Creation and optimization of analytics tools and regular reporting of insights derived from them to internal and external audiences, including senior leadership
  • Identify long-term opportunities based on research, analysis and a strategic view of the direction of the market to create a compelling guest experience that further differentiates RBI from others in the market
  • Cross functional collaboration to develop roadmap that drives best-in-class guest experience

Required Skills:

  • 6+ years experience working in an analytics function
  • Experience collaborating with cross-functional teams (technology, design, analytics, business) to drive results, and developing and executing against national launch plans
  • Proven experience to deliver business results through high quality, consumer products and experiences on web and mobile platforms
  • Deep Understanding of statistical modelling, data science and analytics
  • Data-driven mindset with a passion for understanding customers and results
  • Start-up mentality, eager to move quickly and work with a lean team
  • Highly curious, always looking to learn and stay ahead of trends
  • Technical knowledge to bridge the gap between business side and Engineering/IT side a plus
  • Experience in QSR or retail a plus

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