Analyst, Marketing Analytics
4 days ago
The Marketing Analytics group is a lean and fast-paced team that evaluates business performance, marketing programs, product promotions, and the financial impact of marketing strategies for the Asia Pacific region. The team works directly with regional leadership and franchisees C-suite to develop marketing calendars and sales plans.
The Analyst will be responsible for all work streams related to Performance Analysis, Strategy Development & Sales Planning for a subset of the region and is expected to lead the relationship with key franchisee leaders.
This is a role with significant growth opportunities within the company and we expect the Analyst to quickly take on larger responsibilities within the region.
**_Responsibilities: _**
- Manage marketing performance analyses and develop strategies for a subset of APAC region
- Analyze sales, volume, and pricing data to evaluate business performance, product promotions, marketing programs, and pricing strategies
- Interpret broader brand & product research to inform long term strategy development for individual markets
- Develop monthly and annual sales forecasts to ensure success of marketing strategies
- Manage relationship with key franchisee stakeholders including local Heads of Marketing
- Provide senior leadership with timely, accurate and insightful analysis of marketing programs and tests
- Work with IT teams to enable clear visibility into business metrics
- Indirect management of a diverse team of internal and external stakeholders
**_Requirements: _**
- 1-4 years relevant work experience in consulting, finance, or another highly-analytical background
- Ability to thrive in a performance-focused and results-oriented environment
- Exceptional level of ownership mentality, self-motivation, and entrepreneurial spirit
- Strong analytical and presentation skills (Excel and PowerPoint)
- Strong communication skills and ability to influence senior leaders
- Flexible for periodic travel within the APAC region
- Mandarin preferred, but not required
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