Employer Branding Strategy

2 days ago

Singapore ByteDance Full time

Bytedance will be prioritizing applicants who have a current right to work in Singapore, and do not require Bytedance's sponsorship of a visa.

About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

About the Team

**Responsibilities**:

- Serve as a front-facing APAC Employer Brand regional team member and build relationships with regional partners and stakeholders to provide effective branding to support their needs;
- Constantly seek ways to drive efficiencies and turnkey processes for the wider team;
- Drive and implement new ideas, strategies and recruitment marketing plans that will help to elevate our brand;
- Work closely with Analytics team to measure the impact of the work implemented;
- Partner with global and regional EB team(s) to activate and adopt attraction strategies for local APAC markets and initiatives, including but not limited to employee advocacy, content development, media campaigns, and channel/audience growth;
- Drive the Employee Advocacy program to unlock employee pride and foster an emotional connection with company culture and values;
- Build event and award strategies and identify moments-that-matter to proactively promote a positive employer employer brand.
- Bachelor's degree in Marketing, Communications or a relevant field;
- 7+ years of experience in employer branding, marketing, communications, branding, recruitment marketing, or a related field;
- Strategic thinker with a track record in project management and ability to translate business goals to marketing strategy and execution;
- Solid collaborator and strong communicator who can build strong relationships with colleagues across our global team;
- Experience in developing copy, messaging and launching campaigns;
- Both to be able to think strategically and to be willing to be hands-on in daily execution.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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