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Employer Branding Strategy and Communication Lead
3 weeks ago
Responsibilities
Bytedance will be prioritizing applicants who have a current right to work in Singapore, and do
not require Bytedance's sponsorship of a visa.
The Employer Branding (EB) team
**Responsibilities**:
- Lead the creative and strategic development of the company’s global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences;
- Identify opportunities and challenges related to managing multiple employer brands across business lines and regions, develop integrated creative strategies to unify storytelling and address differentiation;
- Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning;
- Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables;
- Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions;
- Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary.
**Qualifications**:
Minimum Qualifications
- 5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience;
- Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling. Strong storytelling instincts, editorial judgment, and a visual eye, with sensitivity to different audiences and cultural nuances;
- Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment. Deep understanding of employer branding, organizational culture, and talent communications; capable of translating abstract concepts into relatable and emotionally resonant content;
- Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence;
- Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact;
- Excellent written and verbal communication skills in English; multilingual skills are a plus, to support effective collaboration with global teams.
Preferred Qualifications
- Bachelor's degree or above in Marketing, Communications, Film Production, Creative Media, or related fields;
- Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion;
- Experience in integrated campaign development across paid, earned, and owned channels;
- Exposure to employee experience, talent acquisition, or internal communications strategies;
- Comfortable working across multiple time zones and cultures in a matrixed global environment.
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
