Regional Senior Director

Who we are

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. The business with consumer devices such as headphones, soundbars and speech-enhanced hearables is now operated by Sonova Holding AG under the license of Sennheiser.

With the well-known Sennheiser brand, the company stands for premium quality in the field of audio products. In order to remain among the best in its field, Sonova Consumer Hearing is always on the lookout for outstanding talent for the Sennheiser brand. The company is headquartered in Wedemark, Germany, with approximately 650 employees worldwide.

**Regional Senior Director (Asia Pacific excluding Greater China)**

**Job responsibilities**:

- Accountable for regional CHB results, including portfolio-country-channel mix management, executing in-line with pricing & promotional/ SOA guidance to deliver profitable growth, owning the regional P&L, from gross sales to net sales and down to regional EBITA. Own ensuring all functions play their role here, including partnering closely with operations & customer service on returns, invoicing etc.
- Represent CHB regionally, both internally and externally.
- Develop, drive & lead the execution of CHB GTM strategies to successfully drive profitable growth and market share gain year on year with clear channel / distribution strategies across the total CHB business (categories and channels).
- Drive online sales with the goal of increasing the overall share of online sales, and integrate and embrace the on-line sales teams as part of one omnichannel GTM strategy.
- Lead the regional multi-functional team and create one team approach, providing direct leadership for all sales employees for Premium Headphones, Audiophile and Hearing Care product categories, and dotted line / business leadership for the full organization.
- Launch and sustain initiatives with excellence and execute successful trade marketing strategies to increase sales and our brand awareness/position within the markets we serve.
- Establish and implement regional short and long-range goals, objectives, policies and operating procedures based on global guidance.
- Establish both annual and monthly sales objectives in line with the Company's business plan and enable local teams within their region to deliver against those plans; tracked via daily management.
- Ensure team analyzes sales activities against goals, with sales goals being met and/or exceeded. Proactively lead the team to propose recovery actions to meet target if gaps / opportunities.
- Establish compensation plans for all sales personnel including salary structures, clear sales targets and bonus plans in coordination with HR. Drive a high level of cross-functional employee engagement measure yearly through our HearMe survey.
- Partner closely with operations to deliver robust and reliable sales forecast, improving our forecast accuracy and ensuring product availability for our consumers; accountable for local sales forecast.
- Participate actively in CHB GM community, driving best practice sharing with an aim to better execute omnichannel GTM strategy.
- Work closely with our sister businesses (Hearing Instruments & Audiological Care) to expand and promote our hearing care products in those two channels.

**Pre-requisites**:

- Higher education with a technical or commercial degree (business administration, sales and/or marketing, or similar relevant field).
- 15+ years of business experience gained across FMCG and/or consumer electronics.
- Experience as General Manager in local markets in Asia Pacific countries including Australia, New Zealand, Japan, South Korea, India and South-east Asia.
- Preferably a classical trained FMCG commercial leader who has successfully worked in a matrix coupled with experience in consumer electronics. Preferably sales route-up having managed large key accounts.
- Experience of omnichannel leadership, incl. e-com/digital commerce experience with track record of sales transformation.
- Track record of substantial revenue growth.
- Strong leadership skills and profound know-how in building and efficient leading teams.
- Comfortable working in and influencing cross-functional/-cultural teams within a fast-paced environment.
- Strong business acumen and analytical skills, experience with P&L management and ownership.
- Strong ethics/high integrity with the ability to maintain professional internal and external relationships that meet company core values.
- Ability to motivate sales team to meet and exceed sales goals, and to lead, influence and drive multi-functional teams.
- Ability to plan and manage at both strategic and operational levels.
- Ability to establish and maintain a consistent corporate image throughout product line, promotional materials and events.
- Ability to work collaboratively with staff to create a results-driven, team-oriented environment.
- Ability to take the initiative to make independent decisions/choices.