Senior Manager

1 week ago

Singapore Ministry of Health Full time

**What the role is**
- The Agency for Care Effectiveness (ACE) was set up as a division of the Healthcare Performance Group in August 2015 to drive appropriate care as part of MOH’s broader initiatives to manage healthcare costs. ACE provides independent evidence-based evaluations of health technologies (e.g. drugs, vaccines, medical technologies, cell and gene therapies) to inform funding decisions and produces technology guidances on their appropriate use; and develops clinical guidance to inform healthcare professionals on specific areas of clinical practice. To improve patients’ access to affordable treatments, ACE conducts value-based pricing negotiations with manufacturers to ensure prices of selected health technologies are commensurate with the value the technology provides based on proven clinical outcomes. Efforts to support subsidy implementation of health technologies evaluated by ACE and utilisation review of the impact of subsidy decisions are also part of ACE’s mandate. ACE also develops and delivers educational materials and programmes for healthcare professionals and consumers to drive the practice and consumption of appropriate care respectively. Overall, ACE supports three key stakeholders - payer, provider and patient/public to assist them in making better and more informed decision-making in healthcare.

**What you will be working on**
- As Senior Manager / Manager/ Assistant Manager (Brand and Marketing Communications), you will plan, conceptualize, develop and implement initiatives and projects to achieve ACE’s work plan and objectives, specifically in the key areas below: Responsibilities 1. Branding and communication strategy and planning - Assist in the development and review of strategic communications and branding strategies to increase awareness of ACE - Develop and review the annual communications and media workplan in collaboration with the various ACE sub-teams as well as with MOH-Communication Engagement Group (CEG) /Corporate Communications Division (CCD) - Contribute in the development of key themes and messages for the communications workplan initiatives so as to deliver to the overarching brand and communication objectives - Identify contents for ACE’s story bank including initial liaison with other ACE sub-teams for story leads. 2. Integrated marketing communication activities for ACE - Assist in the development and review of communication initiatives to motivate healthcare consumers to actively access ACE’s information to improve their health literacy and engage in decision making together with their healthcare practitioners; nurture understanding of value of healthcare; and encourage advocacy by sharing with others about ACE - Assist in the development and review of initiatives to encourage healthcare professionals’ adoption of ACE’s guidance and programmes - Plan and manage the development and implementation of effective integrated marketing communication activities for ACE through print, digital and social media with the focus to drive appropriate clinical care for patients and position ACE’s work as part of MOH’s effort to manage rising healthcare costs. - Work with ACE sub-teams to develop human interest stories about positive testimonies from clinicians and patients about the impact of ACE’s work - Monitor and review measures of success (e.g. performance indicators) for the implementation of assigned marketing communication activities for ACE - Ensure there are adequate and innovative touch points for awareness building and interaction and engagement with audiences - Ensure on-time and within-budget delivery for projects 3. Market research and outcomes monitoring for ACE - Conduct market research with stakeholders to design and improve the marketing communication activities for ACE - Assist in the development and review of the tracking mechanism to measure the success of ACE’s marketing efforts on establishing ACE as a credible and trusted source of information for healthcare professionals and consumers as well as the impact of its health literacy campaign and related communication activities - Assist in preparing report of the measurement plan as a dashboard for tracking and review purposes 4. Procurement and finance functions - Assist in securing resources and conduct procurement for P&P’s brand and marketing communications activities (e.g. market research studies, surveys for pre
- and post-ACE campaign, implementation of print, social and digital media activities) for ACE - Work with ACE sub-teams to secure resources and conduct procurement for programme communications activities (e.g. procurement support for other ACE sub-teams’ projects) for ACE - Manage appointed vendors (for the above activities) to comply with ACE’s requirements and Government contracts - Track implementation of these procurement activities and report budget utilisation for these initiatives regularly 5. Secretariat functions - Provide secretariat support to

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