Senior Public Relations Manager

2 weeks ago


Clementi, Singapore Singapore University of Social Sciences Full time

**Short Description**:
This position will work closely with the Director to refine and strengthen our communications infrastructure to protect our University’s reputation, market positioning and growth plans.
- Design and implement a strategic Public Relations framework and deploy a robust Media Relations plan that will support our strategic brand building efforts
- Implement our PR/media relations plans that will have high impact on our stakeholder groups, including digital PR
- Act as the key responsive and engaging channel for key media.
- Leverage existing media relationships " broadcast, traditional, and online " to land prominent placements
- Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
- Write timely press releases and media kits, and collaborate with social-media team to communicate proactively
- Assess and identify suitable strategic PR agency partners to support our day to day media outreach efforts, including agency performance, metrics and tracking.
- Collaborate with our Brand Strategy team to develop the new corporate narrative, key messages and executive communications
- Collaborate with Digital marketing to frame and design communication strategies mapped to various online influencer groups and communities
- Develop key messages for various PR programs including executive messages used by senior leadership
- Act as a key PR resource and provide counsel for key internal stakeholders media outreach, driving message consistency and impact.
- Help build and develop PR skills and capacity of the organization, including coordinating spokesperson training and crisis communications training.
- Partner and support Director in establishing strategies for damage containment in crisis situations

General (10%)
- Provide additional communications and marketing support in any strategic interdepartmental collaboration when required
- Participate and support university-wide events when required

**Job Requirements**:

- Bachelor’s degree in Communications, Journalism or communications related qualifications.
- 10 to 12 years of relevant experience in media relations or PR related discipline, with agile skills to manage complex thought leadership ideas including content creation and curation.
- Excellent written English and Chinese preferred, with impeccable editorial skills
- Experienced working in large organizations, with confidence and maturity in managing complex projects and working with senior leadership, and government entities.
- Must be able to multi-task, handling various projects simultaneously with agility to manage tight timelines due to media enquiries/crisis situations
- Solid understanding of social media and new digital platforms that impact communications strategies and PR trends
- Previous experience in managing PR in the education sector, with close media relationships is preferred.

(b) Personal Attributes
- Maturity and steadiness to handle pressure and ambiguity
- Curiosity of mind, keen ability to create interesting news angles, and innovative thinking for breakthrough ideas
- Passionate in building a successful career in the field of communications
- Highly effective and strong business judgment
- Able to work independently and strong team player



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