Vp, Specialist, Regional Marketing

Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Job Summary
The role is responsible for developing a global wealth management proposition and to establish a leadership position through creative and brand strategy development. These responsibilities will be achieved through an understanding of key business drivers, market research and consumer insights. This role requires thought-leadership and good understanding of the financial/banking landscape of regional and in-country teams to foster collaboration across key internal stakeholders and external partners. strong organisational skills and stakeholder management will be needed.
Key responsibilities
- Effectively communicate value propositions and implement campaigns through timely delivery of engaging creative assets
- Origination, adaptation, distribution, and presentment of content marketing initiatives across paid, owned and earned channels in close collaboration with in-market, cross-functional teams
- Work with cross functional teams on determining and tracking success metrics
- Partner with business teams and market leads to identify opportunities, product propositions and develop marketing strategies across the region that drive customer awareness, engagement, and conversions
- Collaborate with regional and in-country teams to ensure seamless implementation of cross border marketing campaigns
- Manage 3rd party vendors and relationships related to the initiatives at play
- Review in-market campaigns to provide guidance and best practices
- The responsibilities will be multi-product, multi-segment, multi-country across the region
- Provide thought leadership and sharing regional best practices on campaigns, social media, and content marketing
- Lead the development and roll-out of best-in-industry playbooks and masterclasses on the changing content marketing landscape.
- Develop, implement and ensure adoption of standardised best-in-class content marketing materials that drive customer engagement
- Manage a team with the aim to grow and mentor team members

The role will work primarily with key stakeholders in Products, Segments, BA, Data, Digital and Marketing within the Consumer Banking Group (CBG) to develop and implement effective content marketing strategies that will drive effective customer acquisitions, transactions and engagement for Retail and Treasures banking

**Responsibilities**:

- Develop and implement comprehensive modern marketing governance frameworks, policies, and procedures
- Develop and roll-out best-in-industry playbooks and masterclasses on the changing content marketing landscape
- Develop, implement and ensure adoption of standardised best-in-class content marketing materials that drive customer engagement
- Conduct training and provide support on marketing governance-related matters
- Leverage best practice and expertise from within and outside the Bank
- Help in preparation of required reports and updates for internal stakeholders and DBS senior management
- Provide thought leadership and sharing regional best practices on campaigns, social media, and content marketing
- Review in-market campaigns to provide guidance and best practices
- Monitor and evaluate the effectiveness of governance initiatives, conducting periodic reviews and recommending improvements to enhance efficiency and effectiveness
- Collaborate with regional and in-country teams to ensure seamless implementation of modern marketing initiatives
- Support the development and implementation of marketing campaigns
- Origination, adaptation, distribution, and presentment of content marketing initiatives across paid, owned and earned channels in close collaboration with in-market, cross-functional teams
- The responsibilities will be multi-product, multi-segment, multi-country across the region

The role will work primarily with key stakeholders in Products, Segments, BA, Data, Digital and Marketing within the Consumer Banking Group (CBG) to develop and implement effective modern marketing materials that will drive effective customer acquisitions, transactions and engagement for Retail and Treasures banking.
**Requirements**:

- This role will need a strong understanding of wealth management and retail banking products, key business drivers, key consumer insights as well as excellent written and marketing communication skills
- A strategic mindset, with clear understanding of the creative development process from concept to execution
- Demonstrated experience developing and executing insight-