Digital Marketing Manager

Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.

At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started We have much room for improvement and many ideas that will further shape the industry.

**Responsibilities**:

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Performance & Thought Leadership**
- Constantly identify new digital platforms and keep abreast of the latest trends and developments in digital/ performance marketing.
- Design frameworks to consistently track, and review performance of marketing activities, establish clear insights, and actionable takeout during monthly report meetings with local and regional stakeholders.
- Partner with internal functions to identify customer and market insights, co-deliver projects that will drive new innovation, improve lead quality or generate revenue for the local business.
- Mentor and develop the Performance Marketing team into digital experts.
- Build strong relationships with regional counterpart(s) and stakeholders, and collaborate closely on any go-to-market opportunities as well as pilot projects/practices for test and learning.
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Paid Media**
- Drive performance marketing strategy and optimize the marketing funnel for B2B/Customer Acquisition growth in Singapore.
- Identify digital media channels and allocate optimal media investments that will deliver country campaign goals effectively.
- Collaborate with internal teams, external agencies and develop relevant ads for campaigns, and guide A/B testing to identify success areas for growth.
- Build knowledge of effective ad creatives/formats and best practices in digital channels that will drive improvement for all campaigns.
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Owned Media**
- SEO strategy will start with our corporate website, you will design and implement a strategy to improve our SEO performances as well as contributing to improve our company’s online reputation on Search Engines, both regionally and locally.
- Responsible for designing and developing short-term and long-term organic search strategies across all Ninja Van digital assets with a goal of increasing organic traffic opportunities.
- Develop SEO roadmap for all Ninja Van digital assets to scale organic acquisition initiatives.
- Develop content marketing initiatives to support and grow SEO acquisition steadily.
- Audit on a regular basis to identify gaps and drive best practices.
- Custodian of CMS to drive unified brand experience across all Singapore digital assets.
- To constantly innovate and experiment to push the boundaries through best practices, audits, latest trends and techniques.
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Team Management**
- Support building and leading strong teams, to constantly innovate and experiment to push the boundaries through best practices, audits, latest trends and techniques.

**Requirements**:

- 3 years of hands-on experience in performance marketing, including SEO, Content, paid display and video, PPC/SEM, Lead Gen and Ecommerce campaigns, either from agency and/or in-house roles.
- Experience in driving SEO strategy for Singapore and working knowledge of CMS
- Technical SEO skills (Search console, crawls, hreflang, canonicals, 301 have no secret for you)
- Advanced knowledge of Online Advertising platforms and Analytics tools for online channels (e.g. Facebook, Google Ads, DSPs/other networks, Google Analytics etc)
- Ability to resolve ad operations issues that affect campaign tracking and performance - Working knowledge of HTML, CSS
- Familiarity with performance KPIs: CPA/CPL, CPC, CPM, Attribution and LTV