Head of Digital Marketing

2 weeks ago

Singapore GIVENERGY PTE. LTD. Full time

**Join Our Team as Head of Digital Marketing**

Are you a dynamic and strategic digital marketing leader with a proven track record of driving impactful digital campaigns? We are looking for a **Head of Digital Marketing **to join our team and lead the execution of our digital marketing strategy across key markets. Based in Singapore, you will play a critical role in shaping the digital direction of our company, driving customer acquisition, and ensuring that our digital presence aligns with our business goals.

As the **Head of Digital Marketing **, you will be responsible for developing and optimizing multi-channel campaigns, collaborating with internal and external teams, and using data-driven insights to continuously improve performance and maximize ROI. This is an exciting opportunity to be at the forefront of our digital marketing efforts in a fast-paced, innovative environment.

**About us**

GivEnergy is a globally established leader in energy storage, manufacturing electronic equipment designed to manage energy production and usage. We specialise in our range of inverters and battery systems which allow our users to store their renewable/cheap-rate energy, ease pressure on the grid and save some serious money. Sound good? Then join us in empowering energy freedom for all

**Key Accountabilities**

Strategy Development & Execution:

- Develop and execute the digital marketing strategy in alignment with the Company’s broader business goals, with a focus on customer acquisition, retention, and digital brand growth.

Campaign Management:

- Lead and manage the execution of multi-channel digital campaigns (SEO, SEM, paid media, social media, content marketing, etc.) to meet KPIs and optimize ROI.

Collaboration & Stakeholder Management:

- Work closely with global teams, including product, sales, and creative teams, to ensure the seamless execution of integrated digital marketing plans and strategies.
- Collaborate with external agencies and vendors to enhance digital marketing performance and capabilities.

Performance Analytics & Optimization:

- Monitor, analyze, and report on campaign performance and key metrics.
- Use data-driven insights to continuously optimize campaigns and improve effectiveness and ROI.

Brand Alignment & Consistency:

- Ensure consistent brand messaging across all digital platforms and channels, aligning with global brand guidelines while adapting to regional market nuances.

Budget Management:

- Oversee and manage the digital marketing budget, ensuring effective allocation of resources to maximize impact across various channels.

Market Research & Trends:
**What we're looking for**
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
- Relevant certifications (e.g., Google Ads, Facebook Blueprint, HubSpot, etc.) are a plus.
- Minimum 8-10 years of experience in digital marketing, with at least 3-5 years in a leadership role.
- Proven experience in developing and executing successful digital marketing strategies across multiple channels.
- Strong knowledge of digital marketing tools, platforms (Google Ads, Facebook Ads, analytics tools, etc.), and CRM systems.
- Experience in working with cross-functional teams and managing a team of digital marketing professionals.

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