Tiktok Shop B2B Marketing Manager

2 weeks ago

Singapore TIKTOK PTE. LTD. Full time

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

In this role you will be responsible for the end to end planning & execution of our livestream initiatives supporting our ongoing e-commerce campaign. Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities:

- Develop and implement B2B marketing strategy to articulate TikTok's value proposition to our partners;
- Develop messaging, narratives and collaterals to engage partners and trade media in Indonesia;
- Work with global teams to localize educational programs and campaigns;
- Work closely with category, creator, PR, product and other cross-functional teams to drive engagement;
- Activate integrated marketing campaigns including training, events, PR, advertising, social media to engage industry partners;
- Exec communications: develop speeches & presentations for senior leaders.

Qualifications:

- Minimum Bachelor's Degree or above
- Proficiencies in English
- 3 years of experience in marketing, communications, or events
- Strong understanding of the advertising industry and digital media landscape in Indonesia
- Track record of working with and influencing GMV & other cross-functional teams across geographies
- Experience developing B2B marketing strategies and executing go-to-market plans

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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