B2b Marketing Manager, Apac

2 weeks ago

Singapore TikTok Full time

Responsibilities
TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok's sponsorship of a visa.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for a seasoned marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.

**Responsibilities**:

- Develop and execute B2B marketing strategy to articulate TikTok's value proposition to our partners -- including media agencies, resellers, creative agencies and industry associations
- Develop messaging, narratives and collaterals to engage clients, media & creative agencies across APAC
- Work closely with global marketing teams to localise strategies and campaigns targeted at brand and media agency partners
- Work closely with sales, PR, product and other cross-functional teams to drive B2B marketing programs
- Activate integrated marketing campaigns including partner training, events, PR, advertising, social media and industry partnerships to engage advertisers and media agencies

**Qualifications**:

- Over 3 years of experience in marketing, communications, consulting or business strategy
- Experience in media, advertising or technology industries
- Excellent written and verbal communications in English
- Experience developing integrated marketing strategies and executing go-to-market plans

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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