
Marcom Director
6 days ago
Marketing I Full-time I Singapore
**Key Responsibilities**:
**Core responsibilities are**:
- Develop a new division within the Company, for the specialist vertical PR under their specific industry.
- Business development for the Company through the active sourcing for and engagement of potential clients, other assigned clients and partners.
- Oversee the smooth running of accounts under specific practice area, acting as the first point of contact and providing tactical consultancy to clients.
- Lead and develop the team for specific practice areas, and support where necessary on team expansion.
- Development of launch strategies, product positioning, and creative tactical ideas for the Client to an exceptional standard to further enhance their business.
- Management and development of meaningful and fulfilling relationships with clients and vendors, up to the most senior levels, on all PR and marketing issues.
- Serve as the most senior person responsible for account relationships.
- Ensure profitability on your accounts and manage budgets effectively.
- Management and overseeing of office processes and staff management matters related to the department.
- Maintain close working relationships with clients, be effective in servicing clients’ needs with excellent follow-up skills
- Provide analytical insights to enable clients’ decision-making
- Analyse in-market programmes and measure their effectiveness
- Articulate concepts with excellent writing skills
- Build relationships with key Asia-Pacific journalists
- Organise various programmes, including media events, announcements, and news releases and communicate key messages internally and to the public
**Job Requirements**:
- Possess a recognized University degree, any field.
- A passion to help businesses through communication
- Relevant experience in a PR agency environment, with > 5 years of management experience.
- Strong interest in developing a new wing in a PR agency.
- Proven ability in leading key accounts and strong experience in an industry vertical market.
- Specific practice area in Technology/Medical/ Sports/B2B PR.
- Excellent capability in English to effectively communicate orally and in writing with international colleagues and clients, intermediate Mandarin a plus
- Possess strong leadership and communication skills.
- A self-starter, driven and motivated individual.
- Strong drive, ability to work at a fast pace and be result-oriented
- Resourcefulness
- Currently at senior account manager levels, looking for an opportunity to the next stage in their career development.
- Possess a track record of setting up or leading boutique firms in a similar capacity.
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