Ecommerce Digital Marketing Specialist

5 days ago

Singapore INTERNATIONAL WORKPLACE CONSULTING PTE. LTD. Full time

Our Client is a global parenting brand of premium baby gear and toys for the modern parent. Headquartered in Singapore, our Client's award-winning products sell in 40 countries across the world.

If you love children and have a passion for marketing, we invite you to join their open and dynamic team where you will find ample room for growth and expression.

Work location - UBI

5 day work week

**Ecommerce cum Digital Marketing Specialist
Our Client is seeking a highly skilled and dynamic Ecommerce cum Digital Marketing Specialist to join their team. In this role, you will be responsible for developing and implementing effective ecommerce strategies and digital marketing campaigns to drive online sales and increase brand visibility.

**Responsibilities include**:
1. Ecommerce Management:

- Oversee the end-to-end management of the ecommerce platform, ensuring smooth operations, user-friendly navigation, and a seamless customer experience.
- Optimize product listings, pricing, and promotions to maximize online sales and profitability.
- Monitor inventory levels and collaborate with cross-functional teams to ensure adequate stock availability.
- Implement effective order fulfillment and shipping processes to ensure timely delivery and customer satisfaction.
- Analyze ecommerce performance metrics and generate reports to track key performance indicators (KPIs) and identify areas for improvement.

2. Digital Marketing Strategy:

- Develop and execute comprehensive digital marketing strategies to drive traffic, increase conversions, and enhance brand awareness.
- Conduct market research and competitor analysis to identify target audiences, consumer trends, and potential growth opportunities.
- Utilize SEO techniques to optimize website content, improve organic search rankings, and drive relevant traffic.
- Leverage analytics tools to track campaign performance, evaluate ROI, and make data-driven decisions.

3. Content Creation and Management:

- Collaborate with the design team to develop visually appealing graphics, banners, and promotional materials.
- Manage social media accounts and engage with online communities to build brand loyalty and drive customer engagement.
- Monitor online reviews and respond to customer feedback and inquiries in a timely and professional manner.

4. Conversion Rate Optimization (CRO):

- Conduct regular website audits to identify usability issues, optimize landing pages, and improve overall user experience.
- Implement A/B testing and other CRO techniques to optimize conversion funnels and increase online sales.
- Analyze user behavior data and customer journey to identify areas for improvement and implement relevant strategies.

5. Analytics and Reporting:

- Monitor key ecommerce and digital marketing metrics, such as website traffic, conversion rates, customer acquisition costs, and customer lifetime value.
- Generate regular reports and provide insights to the management team on campaign performance, revenue trends, and areas of opportunity.

**Qualifications**:

- An associate degree in Marketing or a related field.
- Well versed in both Tik Tok and Instagram
- Performance mindset and independent.
- Up-to-date with the latest industry trends and best practices in ecommerce and digital marketing.

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