Paid Media Lead

As the Paid Media Lead, you are responsible for developing and implementing the strategy for paid media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves creating a data-driven paid media strategy with your media agency to maximize marketing budget and regional growth, driven by global guidelines. You will work closely with Customer Activation & Marketing teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.

You have strong brand
- and customer-focus with proven ability to set goals, drive results and take strategy into action. You are analytical, strategic, and are well-skilled in how to take insights into action, with a passion and understanding of media, brand and customer. You have a strong media background and competence, and are able to connect the dots from brand through to performance, to build and develop plans through the full customer journey. You enjoy working both on a strategic level as well as hands-on with day-to-day operations.

**Key Responsibilities**
- You develop a comprehensive paid media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of paid media initiatives.
- Create and drive detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
- Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
- Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
- Gather and collect creative feedback to ensure strong creative material, in collaboration with the Insight & Analytics team.

**Qualifications**
To be successful in the role as Paid Media Lead, you should have strong brand
- and customer-focus with proven ability to set goals, drive results and take strategy into action. You are analytical, strategic, and are well-skilled in how to take insights into action, with a passion and understanding of media, brand and customer. You have a strong media background and competence, and are able to connect the dots from brand through to performance, to build and develop plans through the full customer journey. You enjoy working both on a strategic level as well as hands-on with day-to-day operations.

**What you need to succeed**:

- At least 2 years experience in a media agency.
- Extensive knowledge of paid media channels, content strategy, and audience engagement.
- Analytical mindset and proficiency in data analysis to perform data-driven initiatives.
- Excellent communication and presentation skills to convey owned media strategies and performance reports to various stakeholders.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.

**Additional Information**
This is a full-time position, reporting to the Regional Strategy & Planning Manager.

Specific working location will be discussed during the interview.

**Benefits**

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

**Inclusion & Diversity**

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

**Company Description