Influencer Specialist

Company Description
**At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.**

**Job Description**:
As Influencer Specialist, you contribute to added customer value, a strong brand and increased sales by being responsible of influencer strategies & tactics.

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

You set strategies and plans, implementing, executing and following up on influencer activities and engagement including paid partnership.

You work closely with the Fashion PR Lead and the Showroom Team to build a network of ambassadors for H&M to maximize synergies between earned and paid relationships.

**Influencer strategies & tactics**
- Build a Sales Market strategy for influencers, together with the PR & Communications Manager, based on insights regarding customer, brand, media & competitive landscape
- Drive the influencer strategy/tactics for H&M Sweden, implement, execute, follow up and analyze both paid and earned influencer activities, based on the global and local communications and marketing plans
- Operationally responsible of influencer tasks such as visiting stores, picking garments for influencers, sending packages etc
- Manage research and influencer mapping. Supports the Customer Activation Team with relevant influencer data and recommendations, both for paid and earned initiatives
- Provide input to the global team in terms of Affiliate collaborations

**AGENCY COLLABORATION**
- Manage contact with collaborating agencies in connection to influencer activations
- You take part in negotiating contracts with influencers/agencies and work with internal and external legal teams

**Networking & relationship building**
- You act as a brand ambassador for H&M
- Identify, maintain and develop a network on a Sales Market level with the appropriate influencers, celebrities and other opinion leaders. Work proactively to get earned product placements and present latest collections and news
- Carry out influencer appointments connected to the planned influencer activations together with the Fashion PR & Showroom Team

**Follow up**
- Monitors and analyses the results of influencer activities in order to calculate ROI insights and measure impact of local strategy, both through internal data but also with influencer data gathered by collaborating agencies and relevant systems.

**Collaboration/Stakeholder management**
- You ensure a close collaboration with the Fashion PR & Showroom team to maximize synergies between paid and earned relationships
- You find opportunities to keep up to date, to contribute, and to strengthen cross functional collaboration within rest of Customer Activation team

**Qualifications**:

- A formal education within Business, Communication &/or Marketing is meriting - if not, at least 3 years of working experience in relevant roles.
- You have a strategic and analytical mindset with strong planning and prioritizing skills
- You understand synergies between owned, paid & earned media
- You have digital media knowledge and understanding of media effectiveness
- You have excellent communication skills, including fluent written and spoken English
- You are an excellent relationship builder
- Fluent in Microsoft Office - Word, Powerpoint and Excel
- You have a proven track record of creating long term and short term results through the use of influencers and within the field of PR, Marketing and/or Media
- You have a fashion background/deep interest and knowledge of fashion
- You have experience in collaborating with agencies
- You know how to build a case proving the impact your contribution to the business
- You have experience in working with follow up through Google Analytics or systems that can showcase results within influencer marketing.
- Meriting capabilities within digital/tech and omni ways of working.

Additional Information